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Artisan Workshops (18+ yrs)
Digital Media – Content Creation

Digital Media – Content Creation

Dates: 12-16 August 2024
Length: 1 week

Overview

This exciting one-week workshop will equip you with the mindset, the confidence and the skills that will help you stand out in a rapidly growing industry of digital media content creation.

To book your place today, simply click 'book now' to be taken to AUB's secure online store where you can complete your booking. You can also sign up to our newsletter for summer course updates.

What you need to know

When does the course run?

Monday 12 August – Friday 16 August 2024

How long is the course?

One week

What time will my classes be?

Monday-Friday, 09.00-17.00.

There'll be a daily lunch break, plus other breaks within the schedule.

In addition to the course's teaching hours, you'll be able to access our studios in the early evenings to continue working on your pieces at your own pace, if you wish.

Your classes will take place on AUB's campus where you’ll be taught in our state-of-the-art creative studios and digital suites, with access to AUB’s library and online resources.

Who's this course suitable for?

The minimum age for this course is 18.

We welcome aspiring content creators of all ages and abilities; it's perfect for anyone who has a passion to learn and develop their skills.

Do I need qualifications for this course?

There are no formal academic entry requirements or qualifications needed to study this course.

As an introductory course, no previous understanding or experience, in either social media or content creation, is required.

I'm not sure if this course is suitable for me, can I contact you?

If you're unsure if this course is suitable for you, get in touch with us and we'll advise you. Either email us at summercourses@aub.ac.uk or call us on +44 1202 363222.

You can choose to add our economically priced residential package to your course fee. Choose your package during the booking process.

Residential package includes

Full-board catering on-site at AUB (breakfast, lunch and dinner)
Accommodation in AUB Halls of Residence, situated on AUB's campus

Accommodation

En-suite private room in a cluster flat with shared kitchen and lounge
Rooms are furnished with single bed, wardrobe, drawers, desk and chair
All bed linen supplied
Halls of Residence Wi-Fi
24-hour on-site security staff and live-in AUB residential staff (help is available 24/7)

Take a look at AUB’s Halls of Residence, just click on the Campus Halls option.

See below the prices of our packages. Choose your package during the booking process.

Package	Price
Course fee only	£885
Course fee PLUS residential	£1,265

What's included in my course fee?

All resources and equipment

Additional costs

There are no additional costs for this course; all resources are provided as part of your course fee.

Enthusiasm and a desire to learn and progress amongst like-minded students

About this course

Get the mindset, the confidence and the skills that you need to ensure you stand out in a rapidly growing industry of digital media content creation. This one-week course is designed for anyone with an interest in, and fascination for, creating exciting, relevant, and engaging digital content.

This course will introduce you to creating exciting, meaningful, and targeted content for social media, digital marketing, branding, and business applications with a focus on the creative industries.

You'll explore case studies of successful brands within the social media space and learn how to analyse and adapt, as well as how to use images, fonts, colours, and branding within the content creation space.

You’ll also explore marketing and content space from a psychology perspective, and understand why certain things work and others don’t, how to navigate content from a ‘human’ perspective and learn how content can use psychology in a beneficial way for consumers and brands.

You'll learn how to analyse a brand tone of voice and personality, strategise the most effective way to market a brand on social media, and how to effectively create content for different media channels. You’ll gain a deep insight into how these practices work through marketing psychology and learn how to take advantage of ‘why’ and ‘how’ the content you create, works.

Throughout this intensive course you'll build your overall knowledge of social media management and content creation for businesses and influencers. You'll develop and understanding of how social media content can make or break a brand and learn how to creatively identify and implement new campaign ideas.

You'll also have the chance to work on your own content creation ideas and projects that will develop and advance during the course, with close guidance and support from your expert tutor.

By the end of course, you’ll have developed knowledge of the social media space, understand how content creation works and why it's crucial to the future success of business. You'll also be able to confidently identify new trends, as well as possess the essential skills required for creating engaging content and analyse what works and why. You’ll also be given a reading list to explore and extend your future studies, should you wish.

Understand digital content, target audiences, platforms, and formats
Content planning and strategy
Writing digital content
Visual content creation
Social media and content distribution
Legal and ethical considerations
The role of ‘Influencers’
Psychology in content creation

All students with 100% course attendance will be issued with an official AUB Summer Course certificate of attendance. You'll receive this at the end of your course.

On your last day there'll be an exhibition of the work created on the course; celebrate your achievements and those of your fellow content creators.

The Summer Courses team invite you to attend an optional farewell meal at a local restaurant. A perfect conclusion to your creative week where new friendships and skills shall be celebrated.

After this course you could:

Use your new skills to further your career or change direction
Continue to develop your skills at home as a hobby
Develop a robust portfolio of personal work to contribute to further study or employment

Further study opportunities

You may wish to consider the following further study options:

You can also continue to harness your creativity; explore our full range of evening and weekend courses courses to see where your creative journey will take you next, including further Business, Marketing and Web Publishing short courses.

All specialist tools, equipment and course materials are included in your course fee
Come away with increased confidence in your content creation skills and enhanced knowledge
Develop understanding of effective content for relevant and targeted audiences
Gain insight into the world of content creation and how it has become the most prominent method of marketing
Learn how to introduce elements of psychology in marketing and why this is important for connecting with consumers/watchers successfully
Gain hands-on experience in creating content and idea generation
Receive expert support and guidance from a practising industry professional, including feedback on your ideas and work
The opportunity to network and share ideas with other students from around the globe
Access AUB's industry-standard studio spaces, including the specialist equipment and materials relevant to your discipline
Leave with skills and foundations that you can use at home to continue creating beyond this course
Study alongside up to 16 like-minded students and have fun

You'll study at a leading specialist university – so we know what we're doing when it comes to providing unparalleled courses
Your tutor is an industry professional, so you'll learn from the best
We cater for all abilities and have no formal entry requirements for this course, so there's nothing holding you back
You'll learn in a safe and encouraging environment where there's no right or wrong way to be creative
Benefit from our incredible campus and its industry-standard studios, plus use state-of-the-art equipment and software to unleash your creativity