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Digital Media – Content Creation

  • Ages: 18+
  • Term: Spring
  • Length: 10 weeks


Over 10 weeks, this course will introduce you to creating exciting, meaningful, and targeted content for social media, digital marketing, branding, and business applications with a focus on creative industries.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

What you need to know

Spring term 2025

Monday 3 February – 7 April 2025 (10 Mondays, 18.00-21.00)

Please be aware, you’ll be expected to undertake some self-study and additional project work between course sessions to support your development throughout the course. Ensure you'll have time for this.


Suitable for adults aged 18+.


Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

This course is recommended if you’re currently working in a related field and are looking to develop your skillset. Equally, it’s the perfect companion course to our other business short courses, Social Media for Business and Digital Marketing – an Introduction to enable you to progress your skills further.

If you'd like to discuss if this course is suitable for you, get in touch with us: or 01202 363222.


Any additional costs

You'll need to provide some study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

  • Notebook and pens/pencils to make notes
  • USB flash drive
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Information about resourcing specialist materials/consumables that you may need to bring these with you

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Short Courses FAQs – Evening and Weekend and Saturday Art School

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

About this course

Get the mindset, the confidence, and the skills that you need to ensure you stand out in a rapidly growing industry of digital media content creation. This 10-week course is designed for anyone with an interest in, and fascination for, creating exciting, relevant, and engaging digital content.

You'll explore case studies of successful brands within the social media space and learn how to analyse and adapt, as well as how to use images, fonts, colours, and branding within the content creation space. Equally, you’ll examine marketing and content space from a psychology perspective and understand why certain things work and others don’t. You’ll take your findings and apply psychology in a beneficial way for consumers and brands.

Throughout the course you'll build your overall knowledge of social media management and content creation for businesses and influencers. You'll develop and understanding of how social media content can make or break a brand and learn how to creatively identify and implement new campaign ideas.

You'll learn how to analyse a brand tone of voice and personality, strategise the most effective way to market a brand on social media, and how to effectively create content for different media channels. You'll also have the chance to work on your own content creation ideas and projects that will develop and advance during the course, with close guidance and support from your expert tutor.

  • Understand digital content, target audiences, platforms, and formats
  • Content planning and strategy
  • Writing digital content
  • Visual content creation
  • Social media and content distribution
  • Legal and ethical considerations
  • The role of ‘Influencers’
  • Psychology in content creation

At the end of the course you'll:

  • Understand the world of content creation and how it’s become the most prominent method of marketing
  • Possess enhanced skills in creating content
  • Understand effective content for relevant and targeted audiences
  • Understand how to introduce elements of psychology in marketing and why this is important for connecting with consumers/watchers successfully
  • Possess hands-on experience in creating content and idea generation
  • Be able to create and analyse effective content
  • Have increased confidence in your own skills and feel inspired
  • Have boosted creativity and imagination
  • Possess the foundations to continue creating beyond this course
  • You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on. You’ll also regularly group share your work and learn from your peers.

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Beyond the course

This could just be the start of your creative journey! After this course, you could further your artistic skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.

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Social Media for Business

In this exciting 10-week course, you'll gain the fundamental skills needed to create effective social media content for your business.

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Digital Marketing – an Introduction

In this practical 10-week course, you'll learn the skills needed to plan, and execute effective digital marketing campaigns.

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More information about evening and weekend courses


Why choose AUB for your short course?

We're a first-choice provider of art and design short courses for anyone wishing to engage in art and design subjects in their spare time.

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Reasons to study a short course

There are plenty of reasons to consider studying a creative short course. Perhaps you want to retrain, learn new skills, or just have fun...

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How to book

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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