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Digital Media – Content Creation

Digital Media – Content Creation

Ages: 18+
Term: Spring
Length: 10 weeks

Overview

Over 10 weeks, this course will introduce you to creating exciting, meaningful, and targeted content for social media, digital marketing, branding, and business applications with a focus on creative industries.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates.

What you need to know

Spring term 2025

Monday 3 February – 7 April 2025 (10 Mondays, 18.00-21.00)

Please be aware, you’ll be expected to undertake some self-study and additional project work between course sessions to support your development throughout the course. Ensure you'll have time for this.

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

None – this is an introductory course. We have no formal academic entry requirements for our short courses.

This course is recommended if you’re currently working in a related field and are looking to develop your skillset. Equally, it’s the perfect companion course to our other business short courses, Social Media for Business and Digital Marketing – an Introduction to enable you to progress your skills further.

If you'd like to discuss if this course is suitable for you, get in touch with us: shortcourses@aub.ac.uk or 01202 363222.

£339

Any additional costs

You'll need to provide some study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

Notebook and pens/pencils to make notes
USB flash drive

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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you

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Short Courses booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

About this course

Get the mindset, the confidence, and the skills that you need to ensure you stand out in a rapidly growing industry of digital media content creation. This 10-week course is designed for anyone with an interest in, and fascination for, creating exciting, relevant, and engaging digital content.

You'll explore case studies of successful brands within the social media space and learn how to analyse and adapt, as well as how to use images, fonts, colours, and branding within the content creation space. Equally, you’ll examine marketing and content space from a psychology perspective and understand why certain things work and others don’t. You’ll take your findings and apply psychology in a beneficial way for consumers and brands.

Throughout the course you'll build your overall knowledge of social media management and content creation for businesses and influencers. You'll develop and understanding of how social media content can make or break a brand and learn how to creatively identify and implement new campaign ideas.

You'll learn how to analyse a brand tone of voice and personality, strategise the most effective way to market a brand on social media, and how to effectively create content for different media channels. You'll also have the chance to work on your own content creation ideas and projects that will develop and advance during the course, with close guidance and support from your expert tutor.

Understand digital content, target audiences, platforms, and formats
Content planning and strategy
Writing digital content
Visual content creation
Social media and content distribution
Legal and ethical considerations
The role of ‘Influencers’
Psychology in content creation

At the end of the course you'll:

Understand the world of content creation and how it’s become the most prominent method of marketing
Possess enhanced skills in creating content
Understand effective content for relevant and targeted audiences
Understand how to introduce elements of psychology in marketing and why this is important for connecting with consumers/watchers successfully
Possess hands-on experience in creating content and idea generation
Be able to create and analyse effective content
Have increased confidence in your own skills and feel inspired
Have boosted creativity and imagination
Possess the foundations to continue creating beyond this course
You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at shortcourses@aub.ac.uk and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. As the course progresses your tutor will measure your overall performance from your practical tasks, assignments, and portfolio work, and will offer essential guidance and feedback, so you know how you're getting on. You’ll also regularly group share your work and learn from your peers.

Book your place today

Book now

Beyond the course

This could just be the start of your creative journey! After this course, you could further your artistic skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.