Flock? – Flock is an important surface treatment created by fine individual fibre strands (flock) applied to adhesive coated substrates (surfaces).

From wallpaper to floor covering, and toys to car interiors, flock reigns across a multitude of uses. Whilst often mistaken as velvet and referred to as furry or fuzzy, flock has a number of qualities that make it enduring and endearing. Flock can provide a luxury finish; it can protect, insulate and reduce noise; it can provide an intricate and attractive decorative surface; it can aid the grip of an object; it can look and feel good. Flock is important.

From 6 January until the 28 February 2020, the diverse and dynamic uses of flock will be explored in the Flock! exhibition at Bournemouth University. The exhibition will consider the use of flock through a colourful showcase of engaging and intriguing designs from across a range of contexts including interior design, fashion, publishing, packaging and decorative design. The exhibition aims to educate and delight visitors and will provide a multisensory appreciation of flock.

The exhibition will showcases sumptuous contemporary flock wallpaper manufactured by Cole and Son® (Wallpapers Ltd); Romo; and Graham and Brown. Examples will include arresting wallpaper created by iconic designer Barbara Hulanicki for Graham and Brown. Lively wallpaper created by Virgin (UK) will also be on show.