Image-making for Commercial Practice

Age

Suitable for adults aged 18+.

Level

Beginners or anyone with some experience who want to refresh or develop their skills further.

Experience or qualifications required

This course focuses on commercial practices rather than the process of image-making itself. Therefore, to benefit most from this course you’ll need to possess existing image-making skills or a practice that you wish to broaden for commercial use.

If you'd like to discuss if this course is suitable for you, get in touch with us: shortcourses@aub.ac.uk or 01202 363222.

£349

Any additional costs

You'll need to provide some art materials and study equipment. This'll incur an additional cost if you need to purchase it for the course. See the 'What to bring to class' section below for full details.

Additional materials and resources will be provided by AUB and is included in your course fee.

• Notebook and pens/pencils to make notes
• USB flash drive
• Laptop or tablet
• Your preferred image-making materials; digital, analogue or both
• Any existing works that you wish to feed into your commercial practice

• Colour and composition theory
• Fundamentals for communication in image-making
• Exploring your practice through a new lens
• Demonstrations and insights into famous artists' work and commercial outlets
• Pricing your work
• Putting together a portfolio
• Creating mock-ups
• Self-promotion and finding work, customers, or clients

At the end of the course you'll:

• Understand fundamental commercial image-making principles
• Have developed your own distinctive style
• Be aware of a range of commercial outlets suited to your skills and interests
• Be able to approach the commercial marketplace with confidence
• Understand how to appropriately value and price your work within your chosen field
• Be the proud owner of your own professionally curated portfolio that’s industry-ready
• Be ready to present to clients and customers
• Have increased confidence in your own skills and feel inspired
• Have boosted creativity and imagination
• Possess the foundations to continue creating beyond this course
• You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at shortcourses@aub.ac.uk and confirm your name and the title of course you've completed

Will I be assessed?

No, there is no formal assessment. You’ll group share your work at the end of each session with the intention to support, inspire and encourage each other’s learning. 

As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback, so you know how you're getting on.