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Digital Marketing – an Introduction

  • Ages: 18+
  • Term: Autumn, spring
  • Length: 10 weeks


In 10 weeks, you’ll develop the knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

To book your place today, simply click the 'Book Now' button to be taken to AUB's secure online store, where you can complete your booking. You can also sign up to our newsletter for short course updates. 

What you need to know

Autumn 2024

Wednesday 9 October – 11 December 2024 (10 Wednesday evenings, 18.00-21.00)   

Spring term 2025

Wednesday 5 February – 9 April 2025 (10 Wednesday evenings, 18.00-21.00) 


Suitable for adults aged 18+.   


Beginners or anyone with some experience who want to refresh or develop their skills further.   

Experience or qualifications required 

None – this is an introductory course. We have no formal academic entry requirements for our short courses. 

If you'd like to discuss if this course is suitable for you, get in touch with us: or 01202 363222. 


Any additional costs 

You'll need to provide basic materials for this course. This'll incur an additional cost if you need to purchase one for the course. See the 'What to bring to class' section below for full details.   

Course materials included in the price

Any additional materials and resources not listed below will be provided by AUB. 

  • Notebook and pens/pencils to take notes
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Suggested Suppliers

Information about resourcing specialist materials/consumables that you may need to bring these with you

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Short Courses FAQs – Evening and Weekend and Saturday Art School

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses booking T&Cs

Please read our Terms and Conditions carefully before booking onto our Evening and Weekend courses.

About this course

On this 10-week course, you’ll develop the knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns. 

You’ll be taught how to build a successful business through using software and digital marketing. Whether you’ve experience in marketing or looking to build up your skills, you'll learn essential tried and tested marketing techniques as well as new emerging approaches.

You’ll be encouraged to build your confidence in using different social platforms and channels, which you’ll incorporate into your marketing strategy goals and see your successes come to life.

  • Brand foundations and analysing competitors
  • Search engine optimisation (SEO)
  • Content marketing, blogging and socials
  • Email marketing
  • Paid advertising and PPC (Google ads/social)
  • Website planning
  • Introduction to user experience (UX)
  • Data and analytics (Google Analytics, Hotjar and more)
  • Inbound marketing and CRM management
  • Creating an end-to-end marketing strategy in a group to a supplied brief

At the end of the course you'll: 

  • Know fundamental digital marketing skills, so you can confidently tackle your own business ideas
  • Have developed a bespoke digital marketing campaign structure and project created entirely by yourself, which you can continue after the course’s completion
  • Gain experience working with marketing channels which you can apply to your future projects
  • Possess increased confidence in your own skills and feel inspired 
  • Have boosted creativity and imagination 
  • Possess the foundations to continue creating beyond this course 
  • You can request a certificate to confirm your achievements, providing you've a 100% attendance record. To request a certificate please get in touch with us at and confirm your name and the title of course you've completed 

Will I be assessed?

No, there’s no formal assessment. As the course progresses your tutor will measure your overall performance and offer essential guidance and feedback so you know how you're getting on. 

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Book your place today

Book now

Meet your tutor

Joanne Dewberry social media

Joanne Dewberry

Social Media for Business tutor Joanne Dewberry is a freelance writer and published author of "Crafting a Successful Small Business"...

Beyond the course

This could just be the start of your creative journey! After this course, you could further your marketing skills with another short course or look to the future and explore our creative qualifications that can prepare you to further your current career, enable you to retrain to an alternative career path or prepare you for future creative arts studies.

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Social Media for Business

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More information about evening and weekend courses


Why choose AUB for your short course?

We're a first-choice provider of art and design short courses for anyone wishing to engage in art and design subjects in their spare time.

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Reasons to study a short course

There are plenty of reasons to consider studying a creative short course. Perhaps you want to retrain, learn new skills, or just have fun...

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How to book

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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