Digital Marketing – An Introduction

This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

This course will delve into all things digital marketing, covering the foundations of marketing, strategies, branding, search engine optimisation, social media. As well as creating content, building websites and so much more.

You’ll be taught how to use digital tools to achieve your goals of getting your business seen in searches and moving up the rankings.

Whether you’ve experience in marketing or looking to build up your skills, you'll learn the latest digital marketing techniques that have been tried and tested, as well as anything new. Your tutor will encourage and build your confidence in using the channels. Throughout the course, you'll develop skills and ideas to achieve your digital marketing goals and see the success come to life.

• Brand foundations and analysing competitors
• Search engine optimisation (SEO)
• Content marketing, blogging and social
• Email marketing
• Paid advertising and PPC (Google Ads/social)
• Planning a website and how to build landing pages
• Building a website for your business and choosing effective add-ons (Wix/WordPress)
• Introduction to user experience (UX)
• Data and analytics (Google Analytics, Hotjar and more)
• Inbound marketing and CRM management
• Creating an end-to-end marketing strategy in a group which aligns with the brief supplied

The course aims to:

• Equip you with the marketing fundamentals so you can confidently tackle your topic of interest and apply best practise principles
• To provide a set of tasks each session in which to practice and consolidate your understanding. You'll be walked through each process to completion
• Give you the confidence, with support from your tutor, to build a version of the material you've covered in each session.
• By the end of the course you'll have a complete series of tasks that represent a digital marketing campaign structure, created entirely by yourself

• The goal of this course is to give you an introductory hands-on experience in the major areas of digital marketing
• You'll have a simple project that you can continue to build and market if you desire
• Actual experience working with each channel mentioned which you can then apply to other projects in the future
• All students with 100% course attendance will be issued with an official AUB Short Course certificate of attendance. To request your certificate email the team at shortcourses@aub.ac.uk

This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those with some previous knowledge and wish to improve. Suitable for budding marketers aged 18+.

All course materials are included in the course fee.

Any additional course materials are included in the course fee.