Skip to main content
Tutor giving instructions in the front of the room

Digital Marketing – An Introduction

This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

Course overview

Due to the uncertainty of the ongoing Covid-19 situation, we have decided to cancel our Evening & Saturday courses for the Autumn term 2020. We are currently reviewing the situation and we hope to return in Spring term. If you would like to receive news about our Spring term 2021 Evening & Saturday courses, please contact us (shortcourses@aub.ac.uk) and we will add you to our mailing list.

Dates
Spring term: Thursday 14 January – Thursday 18 March 2021

Duration
10 Thursday evenings 18.00-21.00

Tutor
Adam Looker

Fee
£319

Course details

It’ll expose you to the vast range of tools out there that exist to make your marketing efforts more efficient and less time consuming. Along with the tools you’ll learn about you’ll also develop an understanding of the theory, rules and principles behind a variety of marketing platforms and how best to achieve great results.

Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Matthew Hughes will encourage and build your confidence in using the channels.

Throughout the 10-week course, you will develop an initial idea for a digital marketing strategy through development stages to maximise the greatest chance of success for your campaign.

  • Brand Foundations and Analysing Competitors
  • Search Engine Optimisation (SEO)
  • Content Marketing, Blogging and Social
  • Email Marketing
  • Paid Advertising (Google Ads/Social)
  • Planning a website and how to build landing pages
  • Building a website for your business and choosing effective add-ons (Wix/WordPress)
  • Introduction to User Experience
  • Data and Analytics (Google Analytics, Hotjar and more)
  • Inbound Marketing and CRM Management
  • Creating an end-to-end marketing strategy in a group which aligns with the brief supplied

Find out more by clicking the profile below.

Photograph of Adam Looker

Adam Looker

Even earlier in his career Adam was helping people to understand digital marketing and now he joins us to head up this course.

The course aims to:

  • Theory – The topic of interest, as well as best practice principles, are discussed with the students
  • Demonstration – A set of tasks are given in each session. Students are walked through the process of completing them
  • Practical – The students are expected, with support from the tutor, to build a version of the material they have been taught in each session. These are expected to come together by the end of the course to represent a digital marketing campaign structure, created entirely by the student

  • The goal of this course is to give the student an introductory hands-on experience in the major areas of digital marketing
  • At the end of the course each student will have a simple project that they can continue to build and market if they desire
  • Students will gain actual experience working with each of the above channels, which they can then apply to other projects in the future
  • All students with 100% course attendance will be issued with an official AUB Short Course Certificate of Attendance detailing course contents, and study hours

This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those with some previous knowledge and wish to improve.

All course materials are included in the course fee.

Important information about evening and weekend courses

Paint roller on a table

How to Enrol

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

Abstract image

FAQs

If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

Graphic design show

Booking Terms and Conditions

Please read our Terms and Conditions before booking onto our Evening and Weekend courses.