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Innovation Studio

The Syrup Room

Industry-engagement and our strong maker culture puts collaboration at the heart of everything we do.

The Syrup Room

Testing new capabilities in Digital Fabrication. Supported by European Regional Development Funding (ERDF).

About the project

Josh and Jamie from The Syrup Room are AUB Graphic Design graduates who’ve built an exciting Dorset business working with some of the world’s biggest brands. The Syrup Room specialises in start-to-finish design-based projects and have worked on bespoke installation pieces for Nescafe, Martini, Bombay Sapphire, Stuart Semple, Ted Baker, Lush, Hilton and more.

AUB Innovation have been working with The Syrup Room since 2018, supporting prototyping access through our digital fabrication equipment. In 2019, the business was awarded an AUB-ERDF innovation grant to support the development of new capabilities for innovation. The funding is helping the business to test new ways of working through digital fabrication. One such test will explore how the design process can be improved through the use of portable CNC routing capabilities.

European Regional Development Funds

This project is supported through match-funding by the England European Regional Development Funds Growth Programme 2014-2020. This fund was established by the European Union to help local areas stimulate their economic development. This investment will help to support innovation, businesses, skills and employment to improve local growth and create jobs. For more information visit

Explore the Innovation Studio

Innovation Studio, photographed by Richard Bryant. Photo of an exterior wall with two reverse-L shaped windows and three semi-circle panels visible. A person walks past towards the right.


The Innovation Studio operates as a lab for creative technologies, a nucleus for start-ups and enterprises and an industry engagement hub.

Two people stand and look at a collection of lit-up transparent boxes stacked on top of one another.

Events and workshops

A series of workshops and lectures for industry professionals to develop innovation and creative capabilities.

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Take a look at some of our recent collaborative projects with external partners and businesses

Sunseeker employee working on schematics of a boat

Associate Programme

Our Associate Programme offers membership of our Innovation Studio to regional businesses seeking research and development support.

Innovation Studio, photographed by Richard Bryant. Photo of an interior space, with several people sat working at tables. A rectangle-shaped railing is in the middle of the room.

Creative Technologies

The Innovation Studio features state-of-the-art equipment and digital resources, and the latest manufacturing technology.