Complete Graphic Design (SEG Level 2 Award)

Through a series of workshops, project-based sessions, and demonstrations you'll understand how to plan and produce a range of graphic design projects, from learning about typography application in the design of posters, flyers and business cards to creating original artwork for packaging.

You'll be expertly guided by your tutor through exercises and set projects including working with graphic design briefs, how to research, visualisation skills, planning and applying digital media, advertising, and packaging in graphic design. Other topics covered in group sessions will include the psychology of type, brand identity, composition, information graphics and campaign planning – this will also be applied to your individual projects.

As well as creating compositions using words, images, and colours you’ll also explore professional layout design and explore corporate identity design. You’ll be expected to enhance your skills in contextual thinking within design and ideas generation. Course sessions will also include using software applications such as Adobe Photoshop, Illustrator, and InDesign along with other contemporary tools.

You'll plan, produce and present final outcomes which may include photography, reprographic techniques, digital software, and font design. Techniques and equipment will be closely aligned to industry working practices to fully prepare you for developing as a graphic designer.

• Techniques of developing a creative process 
• Variety of research strategies 
• Drawing, illustration, and approach of mixed media 
• Typography and font design 
• Creating original artwork for publicity materials (posters, flyers, cards) 
• Advertising techniques, corporate and packaging design 
• How to turn ideas into creative and sophisticated concepts 
• Advanced work with Adobe Illustrator, Photoshop, and InDesign techniques 
• 3D and 2D visual communication 
• Individual project-based assignments 
• Professional presentation skills 

• Possess improved artistic skills and have what it takes to be a successful graphic designer
• Have a strong portfolio of work showcasing your skills developed throughout the course
• Be able to demonstrate a wide range of graphic design techniques
• Have the skills to effectively and efficiently use Adobe Illustrator, InDesign, and Photoshop
• Understand advertising techniques, including packaging design
• Be able to turn ideas into creative and sophisticated concepts
• Have increased confidence in your own skills and feel inspired
• Have boosted creativity and imagination
• Be encouraged to experiment and explore your ideas, remembering that there's no right or wrong way to be creative
• Possess the foundations to continue creating beyond this course

All students with 100% course attendance will be issued with an official AUB Short Course certificate of attendance. To request your certificate contact the short courses team: shortcourses@aub.ac.uk or call 01202 363222.

Once you complete this 30-week course and meet the necessary assessment criteria you’ll be awarded an accredited level 2 Skills Education Group (SEG) qualification and will receive a certificate to confirm this achievement.

After this course, you could:

• Consider pursuing further creative academic study; take a look at our Foundation Diploma in Art and Design
• Broaden your creative horizons and try your hand at a range of disciplines; explore our full range of evening and weekend courses
• Continue to develop your skills at home as a hobby
• Consider a change in career

• You'll study at a leading specialist university – we know what we're doing when it comes to providing unparalleled courses
• Our tutors are industry professionals, so you'll learn from the best
• We cater for all abilities and have no formal entry requirements for this course, so there's nothing holding you back
• You'll learn in a safe and encouraging environment where there's no right or wrong way to be creative
• You'll learn 'by doing' and always feel fully included and supported
• Benefit from our incredible campus and its industry-standard studios, and use state-of-the-art equipment and software to unleash your creativity