University Leadership Team

Simon Pride

Head of Student Recruitment and Marketing – Marketing

MA English Language and Literature (Oxford), PGC Marketing

Biography

Simon studied English Language and Literature at Hertford College, Oxford University. After graduating, he joined J Walter Thompson’s Graduate Trainee program. He subsequently spent 25 years in the advertising industry, working up to MD level, at agencies including DDB Needham, Euro RSCG/Havas, Mustoe Merriman Herring Levy, KMM, TBWA and Bray Leino. He worked across many sectors, producing award-winning campaigns for brands and businesses as diverse as Unilever, Kimberley-Clark, Diageo, Allied Breweries, Nestle, Nabisco, Rover, LandRover, Mathew Clark, Mini, MG, Kia, Volkswagen, Bosch, Burger King, United Biscuits, ICI Dulux, Volvo and the Office for National Statistics (2011 Census). He has been privileged to work with some great directors including Spike Jonze, Stephen Frears, Remy Belvaux, Tony Scott, Roman Coppola, Bill Forsyth, Danny Kleinman and Lance Bangs. And is particularly proud of his work for Volvo which won 4 Cannes Lions – Titanium, Gold, Silver and Bronze at Cannes 2005. In 2011, Simon switched Client-side, becoming the Head of Marketing and Communications at Arts University Bournemouth (AUB). After 5 years, which saw AUB win numerous awards Since then, AUB’s marketing has won several creative awards including Creative Arts “Education Campaign of the Year” and 7 HEIST awards including 5 Golds, with the University’s website being awarded University Website of the Year two years running. He likens the experience overall to “madmen meets academia”.

Professional practice

Simon’s approach to AUB marketing is to provide, through the website, social media, PR, print collateral, campaigns and events, a true and honest celebration of the values, work and purpose of AUB’s community of artists and makers.

Every contact point, from a UCAS fair stand to a brochure to a social media post, becomes a proof point of the AUB brand. Like the House of Cards prospectus that can not only be read but also be built. Or the kscope app which allows users to make their own unique piece of kaleidoscopic art, post it to a gallery and share with friends. Or a 7 metre high pink shell which begs the question, why?

Inviting interaction. Creating conversations. Enabling innovation.

Whilst the current HE marketing environment is by no means stable, and today’s successes could become tomorrow’s failures, current Open Day attendance and applications are higher than ever, the latter outstripping the market by 15%.

Professional memberships

  • Chartered Institute of Marketing (2009–present)

Awards

  • HEIST Gold Best Website (2014)
  • HEIST Gold Best Use of Innovation and Creative Thinking (2014)
  • HEIST Silver Best International Initiative (2014)
  • HEIST Silver Marketing Department of the Year (2014)
  • Computer Arts/Creative Bloq Brand Impact Award Best Education Campaign (2014)
  • HEIST Gold Best Prospectus from a Specialist Institution (2013)
  • HEIST Gold Best Website (2013)
  • HEIST Silver Best Use of Innovation and Creative Thinking (2013)
  • Freshtival Gold Ambient Big Pink Shell (2013)
  • HEIST Gold Best Use of Innovation and Creative Thinking (2012)
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