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Gabrielle Hass

Senior Lecturer – Graphic Design

BA (hons) Graphics Design. PGCE, Masters (Research) Design, Fellow of the HEA.


I have spent over thirty years working with design; in both industry and education. I have worked internationally;  London, Hong Kong, Vietnam, Canada, Malaysia, Singapore and Australia. Each location providing new and exciting challenges, broadening my scope of graphic design and my understanding of how it works. Living in these locations as opposed to visiting them has enabled me to experience and partake in the cultural values and customs of these countries, which has profoundly broadened my knowledge leading to a much greater understanding as to how environment, culture and values influence communication and the visual aesthetic.    

Professional practice

London agencies – Haymarket Publishing and Foster Advertising. 1993 – won an award for best country property brochure. Hong Kong – Asia Inc. business magazines and freelancing – promotional items, editorial, advertising, branding and event management, interior design, also voluntary community work. Malaysia – agency work – commemorative Pos Malaysia stamps and first day cover for the opening of Petronas Towers. Began teaching in Malaysia at Limkokwing. Helped write and establish a new Graphic Design degree course in conjunction with Curtin University, Perth, Australia. 2001 – invited to move to Perth and study (Master Res) and work at Curtin University.  2002 – presented at the International Federation on Ageing’s 6th Global Conference ‘Maturity Matters’. Topic related to design students’ perceptions of the elderly. 2003 – published in the Dyslexia -Speld Foundation Magazine on producing Dyslexia Friendly text. 2004 –  interviewed by ABC Radio about my research ‘A Critical Review of the Typographic Design, Production and Delivery of English Printed Medicinal Instructions with Specific Emphasis on Matter Concerning Australia’. 2005 – relocated to the UK and began work at AUB. 2011 – AUB Teaching and Learning Conference – Managing Large cohorts in Design Education. 2012- University of Salford Education Conference – Pecha Kucha Presentation – Healthy Competition in the Learning Environment. 2011-2014-Co-working with students producing promotional material for the Acting Course. 2013- Short Course – Adobe After Effects (Adobe Accredited) 2015/6 – AUB Short Course Digital Photography 2016-Poster Presentation-Kent University Conference – Writing Buildings 2016/17 – Co-worked with students and colleagues in conjunction with a local museum hosting an exhibition of unused Valentine’s cards. 2017 – Hosted a workshop for GDEN (Graphic Design Educators Network) Symposium entitled ‘Scribble Me, Make Me, Genius Me’ (it aimed to reconnect people with their younger creative selves). 2017-Co-presented with students and a colleague at the HEA Conference: TEF: Teaching in the Spotlight – ‘Working with Students as Partners’. 2017-Professional qualification – Proofreading (Chapter House Publishing). 2018 – Professional qualification – Copy Editing (Chapter House Publishing). 2018 – Published a visual essay in Visual Communication Journal (Sage Publishing). Entitled 426-430 Ashley Road, the work visually narrates the secret life of this building from the late 1880s to 2017. 2017/18 – Worked with students as partners proposing new visual assets for a local museum. The work formed part of their successful Heritage Lottery Funding bid. 2018 – co-wrote and co-presented a paper at the Fearful Futures, European Conference on Arts and Humanities in Brighton. Entitled ‘Creative Futures’, the paper discussed experiences of working with students as partners on ‘live projects’.


Professional memberships

  • Fellow of the Higher Education Academy
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