School of Art, Design and Architecture

Franziska Conrad

BA, MSc, PGcert, FHEA


Franziska founded her design studio in 2005 which has since grown into INHERENTLY GOOD DESIGN, a platform allowing her to create commercially viable product design solutions with sustainable design principles at the core.

She is a designer & educator with BA and MSc Degrees in Product Design & Sustainable Product Design.

She is currently developing a new Design Masters degree and is also involved in project tuition and seminars across various BA programmes.


Specialties: Sustainable Design & Entrepreneurship

Teaching & professional practice

For the past 6 years Franziska was the programme leader for a full-time BA/BSc/MDes sandwich degree in Product Design and was involved in design project teaching from level 4 to level 7.


Prior to her full-time education position she held a part-time visiting teaching fellowship from 2009-2011 and as part of that created and taught a Competitve Product Development unit within the Masters Framework at Bournemouth University.


She also delivered workshops in creative product development and design thinking across a variety of programmes at the Faculty of Science and Technology at Bournemouth University. Regular engagement with local schools, delivering talks and short workshops in product design were also part of her role.

Professional memberships

  • FHEA (2013)

Research Specialism

Fran has been working on her part-time PhD with a focus on nature inspired design for the past 4 years as part of the Sustainability Design Research Group at Loughborough University. Nature has a multi-level approach that offers practitioners a variety of angles to explore in search for that innovative solution they are seeking. When new to the area the simplest way to explore nature is via FORM, COLOUR, TEXTURE and MATERIAL. This is often used in undergradute design education. It becomes more complex when looking at FUNCTIONALITY. Visible to the naked eye these are the least abstract natural sources for inspiration. But nature’s solutions are incredibly rich and reach far beyond the human eyes ability to see. Our ability to see and comprehend our surroundings has drastically expanded ‘[…]new scopes and satellites allow us to witness nature’s patterns from the inter-cellular to the interstellar. We can probe a buttercup with the eyes of a mite, ride the electron shuttle of photosynthesis, feel the shiver of a neuron in thought, or watch in color as a star is born. We can see, more clearly than ever before, how nature works her miracles. (Benyus, 1997, p.6)

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