AUB launched the worlds first kaleidoscope app with camera and video on 5th November, and its innovation has been immediately recognised by Apple. In response they have promoted the App to No.3 ‘Best New Apps’ on the App Store next to Facebook Messenger.
Kscope allows users to capture and create their unique and personal view of the world, before exhibiting and sharing their creation in one of eight individual Kscope galleries. All users’ published Kscope images are displayed on the website and on the morning of 8th November had live users across a global reach.
Kscope was commissioned by the Arts University Bournemouth (AUB) and created and developed by graduate design agency Bond and Coyne.
Simon Pride from AUB Marketing comments, “Because creating, making, doing and producing is central to every course at Arts University Bournemouth, we decided to define our brand by what we do rather than what we say about ourselves. Kscope is the calling card of our creative community – it is AUB’s gift to the curious.”
Creative Director of Bond and Coyne, Martin commented, “AUB were looking for a way to increase their presence in social media and strengthen the AUB brand, so we developed a visual language that they could own within that space. The app has given AUB a reason to say ‘don’t just look at us, play with us’ and by doing so can engage with several audiences simultaneously; from current students, course applicants, academics and alumni, to opinion formers, trend setters and even just the curious who want to revisit their favourite childhood toy.”