Joel Lardner’s professional output

Hot Rats! How the Illustrated Vocabulary of Californian Kustom Kulture informed the Subversive and Irreverent Identity forever associated with Skateboard Fashion and Tastes

Article – Published 10th Jul 17

This paper was motivated by an enthusiasm and curiosity to investigate the origins of the illustrated visual language associated with skateboarding.  It will describe how myths associated with countercultures and individual creative expression nurtured a perceived sense of difference and otherness and propagated distinct customs which endorsed anti-establishment attitudes and celebrated vulgarity. These conspicuous displays articulated the adrenalin thrills of the act itself and disseminated a potent visual code to juvenile male consumers eager to establish their rebellious, anti-social credentials.

It will seek out the rich visual iconography associated with Californian youth movements brought to light by Woolfe in his essay The Kandy-Kolored Tangerine-Flake Streamline Baby (1965) and attempt to establish a clear lineage between the legacy of Hot-rod customisation practices and the graphic heritage of skateboard culture.

Publication details

Publication status Published
Refereed 1
Publication title 5th International Conference on Illustration and Animation - CONFIA 2017 - Proceedings Book.pdf
Publishers name Instituto Politecnico do Cavado e do Ave
Volume 5
Number of pages 631
Page range 134–145
ISBN 978-989-99861-3-8