The time has come for us to launch our state-of-the-art augmented reality (AR) app to the world.
Harnessing advanced technology, our stunning 360-degree app allows applicants from across the globe to experience AUB’s unique campus atmosphere from the comfort of their smartphone or tablet.
HOW DID WE DO IT?
This immersive experience was developed by brand design agency, Bond & Coyne. The technology works by activating a marker within our ‘House of Cards’ prospectus that triggers the AUB AR app to life when the user focuses their device camera on the prospectus’ cover.
Part of the experience enables users to follow animated characters through campus remotely, with opportunities to click through to the AUB website for more detailed study information.
The app will be rolled out at higher education events, in addition to being shared with students in advance of open days. The app is also a great way to give future students, who are unable to visit AUB in person, a feel for our hub of creativity.
MASTERMINDED BY AUB ALUMNI
Jason Hancock from Bond & Coyne, the brains behind the app’s making, also happens to be an BA (Hons) Visual Communication alumni. During the creation process, he wanted to draw on AUB’s biggest ‘asset’ – our unique campus. He said: “Augmented reality provides an element of novelty, but we believe it also enables the University to showcase the very best of life at AUB.”
He went on to say: “We hope it will become a strategic brand asset for AUB that can grow over time, providing additional information and event-based content as well as the chance to offer new opportunities and surprises to prospective students.”
THE BIG LAUNCH
The app’s launch takes place on campus inside a giant cube on Wednesday 25th April. Students will be able to enter the cube to experience the game-changing app in its full glory.
Running alongside the app’s release, we have two videos, one demonstrates how to use the app, as seen below, and the second shows behind the scenes, the making of the app.
KEEPING UP WITH GENERATION Z
The ways in which recruitment strategies attract applicants are always evolving in order to keep abreast with developing technologies and mobile phone habits. Karen Thurlow, AUB spokesperson, explains:
“The way young people research universities is evolving, as is their relationship with mobile technology. Smartphone leaders are investing heavily in AR and we saw the opportunity to use the growing capabilities of AR to intrigue prospective students.
“We want to attract the most creative people to our university, and so it makes sense that we use effective creative marketing techniques to attract the best students… It comes as no surprise that an AUB alumni has created this cutting-edge app for us.”
Find out more and how to download the app.