Four BA (Hons) Fashion Branding and Communication students have been nominated for an international video award
The quartet are the UK’s only finalists out of 22 chosen for the Student Film category at the annual A Shaded View Of Fashion Film (ASVOFF) festival.
Yoko Hargreaves, Ruby Diable, Stacelyn Arago and Natasha Howard will now take on competition from countries including Australia, Brazil and the USA.
The 10th edition of the festival will take place at the Club de l’Etoile in Paris from October 12 to 14.
Senior Lecturer Karen Ryan said the whole Fashion team was “over the moon” and the students themselves were taken aback to make the final selection.
Yoko, whose entry was called Step Outside, said: “Being shortlisted for ASVOFF was a very surreal and exciting moment. Looking beyond these initial emotions the shortlisting has given me the confidence to pursue my skill set further.
“It shows me that hard work does pay off. I’m am also thrilled that my message around celebrating multiculturalism within Britain will be given a greater platform, encouraging us all to engage in Britain’s amazing diversity.”
Ruby, nominated for Trash a Fashion Film, said: “I was completely shocked when I received an email from ASVOFF informing me that I had been shortlisted. The fact that it is recognised as a global competition is even more incredible.
“My film offers an insight into the world of distasteful fashion, which is inspired by the 90s. To find out that AUB has four films shortlisted is an amazing achievement and speaks for the quality of the fashion department.”
Creator of You Watch The Trend, The Trend Watches You Back, Stacelyn, said: “I was very surprised I got in and happy that I’m doing my job as a communicator for a fashion designer and a good friend [BA (Hons) Fashion student, Monika Stumph, whose collection she used].
“To give them a platform to show off their design identity in a way showing my skills that I learned from class.
“I’m very thankful for the staff at AUB helping me to achieve this and I’m very thankful to the ASVOFF team on giving me a place in their film festival.”
Natasha, chosen for her film Acne Studios Creative Fashion Film, said her work aimed to explore and go beyond the creative boundaries, crossing the line between art, fashion and creative industries as a whole.
She added: “To interpret is one’s personal preference with the main aim of allowing those to think outside the box and to never limit themselves.”
Find out more about BA (Hons) Fashion Branding and Communication at AUB.