Students from five of AUB’s undergraduate courses had the chance to take part in Creative Match Night 2018
The regular event gave students from BA (Hons) Commercial Photography, BA (Hons) Fashion, BA (Hons) Fashion Branding and Communication, BA (Hons) Make-up for Media and Performance and BA (Hons) Textiles an extra opportunity to network and make new connections with fellow undergraduates.
They were also treated to talks given by inspirational industry speakers from each of the five course areas who spoke about their careers and the importance of collaboration.
Designer Lucy Benson was invited by Textiles, Brand Forecaster Geraldine Wharry came for Fashion as well as Fashion Branding and Communication, Make-up Artist Tamzin Mua was asked by Make-up for Media and Performance, and Photographer Alexandra von Fuerst was there on behalf of Commercial Photography.
Kicking off the night, BA (Hons) Commercial Photography Course Leader Conrad Tracy said the event gave students the “opportunity to make some new creative partners and colleagues”.
And BA (Hons) Fashion Senior Lecturer Karen Ryan told attendees: “I want to reiterate the importance of collaboration and networking with like-minded people, not only now, but, more importantly, to take that skill through to the future and your professional life – getting to know wide groups of people will help you enormously.”
Geraldine Wharry, who has worked for Ripcurl and 7 For All Mankind, said future changes to the world of employment, meant the ability to collaborate would become an increasingly important skill.
She said: “The opportunity when you collaborate or move from one company to another is to also learn new skills and absorb what other people are doing.
“I think this is especially relevant with your generation because we’re entering an unknown era with the fourth Industrial Revolution and Artificial Intelligence.
“Experts are predicting in one lifetime we will have multiple careers, so you may stay in one industry but you may have many different jobs within that industry.
“So there’s no better time than right now to think about absorbing everything you can while you collaborate with each other, so if you’re a textiles designer and you’re working with a photographer, don’t just submit the work and stand there – really absorb what they do, really learn from them, and hopefully they can learn from you as well.”
Photographer Alexandra von Fuerst said collaborating was not always straight forward but it was a crucial tool if you wanted to be successful.
She said: “We are sometimes working with people who are not involved in the creative process – they might understand things very differently.
“For example for me as a freelance photographer, what I’ve had to learn is I have to put myself in their state of mind and know I need to learn how to be practical, because that’s also very important.
“Or you surround yourself with people who can help you with your work, which is also part of collaborating, allowing others to take care of your work.
“I find it really hard to let go of it because it’s like my little child and I put everything into my work – I want to nourish it but it’s also really important to find people to help you build it up.”