Since studying at Arts University Bournemouth, Jo Godden has gone on to have a lucrative career in fashion, working for brands such Victoria’s Secret, The Gap Inc and M&S.

Since 2008 Jo has only worked for ethical brands and in 2009 founded her own brand, RubyMoon.

Jo was one of the first students to study on one of the first inceptions of the BA (Hons) Fashion course (which at the time was BA (Hons) Sportswear and Marketing), when AUB was known as Bournemouth and Poole College of Art and Design.

After graduating from AUB, Jo went on to amass 20 years international experience in the fashion industry, working for some of the biggest brands in the world as well as a host of small boutique lingerie and swimwear companies.

Returning to the UK in 2008, Jo has only worked for ethical brands since, and in 2009 founded RubyMoon, in her own words to become “part of the solution and not part of the problem”.

RubyMoon boasts an impressive list of attributes that set it aside from other companies. It’s the world’s first not-for-profit, ethical swim and activewear brand, using sustainable materials and operating at 42% less carbon emissions.

RubyMoon’s products are created using sustainable materials such as ECONYL, a nylon yarn made from used fishing nets and other regenerated materials. RubyMoon work in partnership with healthyseas.org who collect the nets used to make the fabrics, something that makes up 48% of the waste deposited at the great Pacific Garbage Patch.