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Creative Writing

Value yourself as an Artist: How to cost your Art Represent -

Hosted by Alicia-Pearl Cato (Visual Artist) and Tobi Alexandra Falade (Fine Artist)


  • Event
  • |
  • Careers and Employability


We are pleased to welcome Visual Artist Alicia-Pearl Cato and Fine Artist Tobi Alexandra Falade for a 'Meet the Creative Session' on Valuing yourself as a Creative. Alicia-Pearl and Tobi came together in 2019 to create a platform that aims to consistently highlight Black creativity, transform experiences of black people in creative industries and institutions, and build a Community of ambitious creatives. You can find out more on their Instagram

Tobi and Alicia-Pearl's session will cover:

  • Their journey into the creative industry
  • How to value yourself as a creative
  • Pricing your work
  • Fair pay
  • Managing difficult conversations around pay with clients

Alicia-Pearl Cato is a visual artist living and working in North-East London. She is the founder of a hand-painted clothing brand, The Culture Collective, and co-founder of Represent - a collective that works to platform people of colour artists and creatives. After graduating from UAL Wimbledon College of Art with a degree in Fine Art: Painting, Alicia has exhibited with Issho Kollectiv, Rim Collective, and was chosen to participate in the Clyde & Co Art Award 19/20. Cato uses a variety of processes and mediums in her work including installation, portraiture and textiles to explore themes of race, identity and Afro-Caribbean history.

Tobi Alexandra Falade is a Fine Artist producing works and events exploring blackness and global identity. In 2020 she was chosen to exhibit at FBA Futures - the UK’s largest annual survey of emerging contemporary figurative art. She showed an oil painting and bronze sculpture casted from her face for which she was awarded the Hottinger Prize for Excellent. Her Upcoming Projects: Here, There, Nowhere: Dwelling at the Edge of the World at The Koppel Project Exchange, Piccadilly from 18 Sept - 6 Oct.

To attend, just register and sign up on for more information go to and follow us on Instagram @aubcareers.

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