“My project is called By Hand. It’s an exploratory project that, over six months, looks at how creativity is used within the industry and how, by hand, you can create something magical that still makes people stop and go, “wow”. So I looked at old techniques like relief printing and foil-blocking and how they converge with new technology.
The quote that I picked out — “I can’t quite make it out but it looks cool” — is the fundamental of people who are narrow-minded about design who might say “oh you just draw” or “you take photos”, but we do so much more than that. We create something that people want to do and by hand, so I wanted to show that off.
I’ve been working on and off for an agency and now I’ve got offers from places from places I would’ve even have imagined.”