Hilda Kortei produced a response to the Pantone – ‘Paint your town colourful’ brief. Titled ‘Colourful Accents’, her aim was to create a colourful identity generated from the people of Croydon themselves, showing diversity, but also, unity.
Hilda tells us about her entry: “I loved working on this brief. There were lots of briefs to choose from but this Pantone brief appealed to me most, because I love everything to do with colour! Most of all I loved the challenge. The brief was difficult, but I loved the fact there were so many different ways of interpreting it. In the end, I went with an idea that was original and quirky, but also quite risky.“
Take a look at Hilda’s entry on the D&AD website.
Sam Pittman’s entry ‘BBC clips’ was a response to the brief: ‘BBC Stay Tuned. Engage 15/24 year olds’. Sam tells us more about his work: “The process of this project is one of the most satisfying things, personally. The idea was produced during the course of a 24 hour design challenge that I set myself as part of my Final Major Project. In total I tackled 20 different briefs during one continuous 24 hour period, the BBC brief being one of them.”
The students will find out which Pencil award they have won at the ceremony on Thursday 2nd July.