Post by third year BA (Hons) Illustration student – Bethany Lord
For my ‘Pre Major Project’ I wanted to make illustrations about fashion, style, contemporary trends and brands. Fashion plays a huge part in western civilisation and we as people identity others and ourselves through clothing. Illustration plays a part in the fashion industry and I wanted to investigate the difference between being your own brand and wearing a brand.
I wanted to explore how the drawn image changes the way we view clothes. I want to show through illustrations how different people dress and how this can be perceived in different ways. I wanted to explore different ways of bringing objects away from the person, looking at a range of people and exploring what they wear on a daily basis, as well as what we wish we wore.
I wanted to explore how clothing is and should be worn differently and how this creates an identity. I tried to showed this in a way that is more than pictures on a page and explore how illustration can change the way we view clothes, more than just brands trying to sell them to us. I achieved this through a mixture of mediums from digital illustrations on Procreate to hand drawn illustrations.
After experimental work, this project went on to look at fashion objects but within a narrative. I experimented with putting objects within a crime scene and amongst objects that may be found during a crime. The theme of the board game Cluedo came about as I started to hide the Cluedo weapons within images. I also created profiles of the female characters Mrs peacock, Mrs White and Miss Scarlett in the game through what would be found within their bags and made sure this linked to the weapon imagery. I want people to come up with their own conclusion from these images.