This is a shot from the shoot I directed for our 2nd year unit, entitled Design ID. The concept comes from my love of all things silly and childlike. A need to never conform or grow up. In the shoot, I created four fashion characters, who played the imaginary friends to my real life god children. We let them lose in a beautiful house with an array of knicker bocker glories and jelly filled with toys. It was a truly magical day. I had eight models, two film crew, three make-up artists and an array of creative producing to be done. I went to to win the ‘All Walks Beyond the Catwalk’ DIVERSITY NOW award with this shoot.