Teams were set 24 hours to create and pitch their idea to a panel of judges, aiming to “Create an interactive engagement piece to raise awareness of the RNLI with 18-40 year olds”. The most interesting part about the brief was that, due to the time frame and the cross course involvement, preconceptions were absent. The notion of academic years as forms of segregation was completely removed, and it lead to diverse, effective, but exciting teams