AUB 24 gives students the opportunity to work on a real brief, with a real client, with the opportunity to produce real work.
In February 2015 56 students gathered around the Sea Survival pool at the RNLI headquarter in Poole to receive a brief: Create an interactive, outdoor engagement piece to raise awareness of the RNLI with an audience of 18-40 year olds. Working in cross course collaborative teams, students worked over 24 hours to come up with a pitch, before presenting it to the RNLI panel the following day.
December saw Larmer Tree Festival present students with the brief: How do we creatively and successfully roll out and embed the evolution of our identity in our marketing activity throughout the year, at the festival and beyond?
35 students from a variety of courses worked in teams to come up with a response to the brief, delivered by Larmer Tree Festival’s Communications Manager Hannah Irwin.