Arts University Bournemouth becomes biggest creative agency in the South West to deliver Virgin brief.

This week, students will be given 24 hours to come up with innovative creative solutions for a brief from Virgin StartUp.

80 students from across BA (Hons) Illustration, Visual Communication, Graphic Design, Photography will be briefed on the AUB24 project by Mike Ruffles, Digital and Social Media Manager for Virgin StartUp.

They will be asked to design campaign concepts that will raise the profile of Virgin StartUp. Over the following 24 hours, the students will work with a team of mentors, all Visiting Tutors at AUB with extensive industry experience, before pitching their ideas to a panel of judges from Virgin Startup and local alumni entrepreneur, Jim Cregan of Jimmy’s Iced Coffee.

Mike Ruffles commented: “Virgin StartUp is about giving a leg-up to start-ups, not just through funding but by providing the training and mentorship entrepreneurs need to start their own business. We find students are very much like the entrepreneurs who come to us for start-up loans and advice – full of energy, creativity, passion and most importantly they see a barrier as something to overcome not stop them in their tracks. Everyone is really excited to see what they can come up with.”

Head of Marketing at AUB, Simon Pride added: “This is our fifth AUB24 event and for each project, the university becomes a huge creative playground for 24 hours. These collaborations with established brands gives students the chance to receive a real world brief, in real time – and pitch to a real client. This kind of experience gives them a valuable insight into the industries they are most likely to work and what it’s like to present their work when it counts.”

Previous AUB24 projects have seen AUB students collaborate with RNLI, Jimmy’s Iced Coffee, Larmer Tree Festival and Bridport Arts Centre.

Follow AUB 24 live at and using the hashtag: #AUB24VIRGIN