AUB 24 turns Arts University Bournemouth into the largest creative agency in the South West.
Students work in cross course teams for 24 hours, on a real brief, for a real client with the opportunity to produce real work.
Next Tuesday, students will be pulling out all the stops when they have just 24 hours to come up with innovative creative solutions for a brief from Larmer Tree Festival.
Over 50 students have signed up for the AUB 24 event. Divided into teams of five, they will work collaboratively in cross-course teams on a real brief, with a real client and have the opportunity to produce real work.
The brief will remain top secret until Tuesday morning, when Communications Manager at Larmer Tree Festival, Hannah Irwin, will present students with their task.
Students will then unleash their creativity, with support from AUB teaching staff, over the following 24 hours. Sleep is optional.
The next day, teams will present their ideas to the Larmer Tree Festival team in a real client pitch situation. The winning team will be announced in January.
Head of Marketing and Communications, Simon Pride said: “Collaboration and cross fertilisation of ideas is central to the AUB philosophy, so putting students together from courses such as Textiles, Animation and Architecture and giving them 24 hours to come up with a concept always yields really innovative results. We are very proud to receive this brief from the Larmer Tree Festival team, who stage such a vibrant and popular event for music lovers each year.”
Hannah Irwin, Larmer Tree Festival’s Communications Manager commented: “We are really excited to be taking part in AUB 24. It’s great to collaborate with other organisations and to get a different perspective and fresh ideas. It’s the first time we have worked with a group of young creatives on a project in this way and it will be really interesting to see how the students respond to our brief and our brand.”
Watch the process unfold live over 24 hours on www.24.aub.ac.uk