AUB Marketing picked up 4 awards at the annual HEIST awards in Manchester – winning Gold for ‘Best Website’ two years in a row.
The HEIST Awards, now in their 25th year, are the premier UK marketing effectiveness awards for Higher and Further Education. AUB Marketing and graduate/staff partner agency Bond and Coyne and Colour and Thing won:
Gold for Best Website (2nd year running)
The judges commenting on this entry from Arts University Bournemouth said it was a really impressive mix of creativity and business performance, resulting in a fantastic site. The website was clearly progressive, in tune with latest trends and responding to evidence and analytics. The site has a very digital & customer focussed view. Impressive with a good mix of design, strong imagery and technical performance.
gold for Best Use of Innovation and Creative Thinking (kscope)
The judges felt that this innovative project from Arts University Bournemouth had a clear statement of intent, A brave and highly creative project. This goes beyond the standard practice used by universities and shows great marketing performance, standing up to private sectors. The Campaign draws on institutions known strengths. The whole concept, desired results, product and delivery demonstrate innovation and creative thinking. Very impressive results indeed. Excellent use of creativity, creating an app which is not hard sell, but soft brand building.
Silver for Best International Initiative (Who Are You India)
The judges commented that this was a good project, building on an earlier UK based competition from Arts University Bournemouth. Judges liked the ‘who are you’ rather than ‘why should I win’ approach. This campaign was a creative and innovative approach to raising brand awareness.
Silver for HEIST Awards Marketing Department of the Year
The judges commented on the Arts University Bournemouth entry saying it was a really good entry from a professional team. This small team of 7 are clearly mixing the science and art of marketing. A real sense of integration here as well as a team that want to put things into action. Impressive. They are packed full of creativity, innovation and enthusiasm.