Curated by Phil Beards
21 January – 15 February 2019
Northwest Gallery, AUB
The BA (Hons) Creative Events Management course celebrates 25 years in 2019. To mark the occasion, they will be hosting a formal event in TheGallery in January. The event will welcome staff and alumni from BA (Hons) Creative Events Management and all its previous guises, including BA (Hons) Arts & Events Management, HND Arts & Events Production and HND Arts & Events Administration, coming together to celebrate the past 25 years. This exhibition celebrates the diversity and collaborative nature of the course and its Live Events and Projects over the last 25 years.
Creative events are at the heart of the cultural and creative industries — with music festivals, performances, installations, exhibitions, touring, fashion shows, immersive events, carnivals and much more.The cultural and creative industries are a fast-growing sector and the UK cultural industry alone is worth more than £101 billion (2017) to the national economy and employs more than 2 million people. Creative Event Managers conceive, plan and deliver events from pop- up happenings to large-scale music festivals throughout the cultural industries.
Public facing live Events are a core part of the course, allowing students to deliver a team project of their own devising and through this, demonstrate the culmination of skills, knowledge and experience gained throughout their study. Live Events are designed to challenge and to provide an opportunity for the students to show their ability to analyse, interpret and respond to a complex body of knowledge and practice. These events are designed to have high creative values, push at the boundaries of industry practice or, alternatively, engage with the community and involve the students in something they might not have experienced before, either as spectators or as participants. We see them as ‘creative laboratories’ which allow students to demonstrate their developing skills in marketing, communication, finance and fundraising, project management and team working which are all part of the core programme. The events enable students to demonstrate their learning In staging live events and responding to creative briefs students are prepared over the three years to work to professional standards i.e. become ‘industry ready’ for a wide range of career destinations within the contemporary events arena. Students from BA (Hons) Creative Events Management course at AUB have been producing a live events for the last 25 years.
In addition to working with external clients and professional artists in external settings, CEM students also collaborate with AUB students studying on other courses via a variety of projects. The recent ‘Mary Shelley Takeover’ day on AUB campus saw our students working in a variety of production roles alongside students from BA (Hons) Acting and BA (Hons) Costume and Performance Design. Level 4 students participated in Bournemouth Arts by the Sea Festival 2018 helping to oversee and deliver a carnival parade and earlier this year, Level 5 students assisted the Bestival team to deliver a campus-wide celebration event at the end of summer term.
Students from Creative Events Management can be found in all parts of today’s creative industries, here are just a few:
- Managing Director, Port Elliot Festival
- Founder and Creative Director, Wilderness Festival
- Future Producer, Watershed, Bristol
- Senior Event Manager, Royal Parks
- Director and Co-owner, Secret Production
- Co Founder & Producer, Shangri-La, Glastonbury
- Head of Visitor Events, Natural History Museum
- Festival Manager, End Of The Road Festival
- Marketing Manager, Spotify
- Programme Manager, Cause 4
- Project Manager, ITV Experiences
- Production Manager, Continental Drifts
- Senior Gallery Officer/Curator, TheGallery AUB
- Executive Director, In Between Time
- Development Officer, Royal College Of Music
- Production Manager, Boomtown Fair
- Circus Co-ordinator at The Roundhouse
- Creative Producer, Secret Garden Party
meet the curator: Phil beards
Phil Beards is is the Principal Lecturer and Course Leader for the BA (Hons) Creative Events Management course at AUB. Phil has over 35 years of teaching experience in Higher and Further Education, visual arts, technology and performance. Following a degree in Graphic Design and working commercially, he extended his practice into video production, editing and running a professional sound recording studio. An enduring interest in developing technologies led him to complete a Master’s Degree in Electronic Graphics in the period of the dotcom boom.
Recent projects have included design and production of innovative video projection mapping at Winchester Cathedral for a performance of Britten’s War Requiem; production of Interactive 360 degree spherical images for Russell Cotes Museum Bournemouth; a Pepper’s Ghost Video Installation and aerial film for Nothe Fort, Weymouth; and Digital Projections and Lighting Effects augmenting a performance of JS Bach’s St. Matthew Passion with Bournemouth University Music Choir & Orchestra.
Phil is a proactive member of AUB’s Environment Committee and is passionate about sustainability. This personal and team ethos ensures sustainability is at the core of Creative Events Management teaching and learning, as it refines its vision for the future. As a part of this commitment the course is an associate member of ‘A Greener Festival’.
BA (Hons) Creative Events Management graduate wins Inaugural Henley Prize
Louise Giadom won The Henley Prize for Outstanding Creative Events Management Dissertation for her piece titled: How do ideas of ‘normalcy’ in film help shape society’s view of the disabled and mentally ill?
AUB alumnus, Jim Cregan: Entrepreneur
Jim Cregan devised a coffee recipe with his sister and business partner, Suze, and, after selling their first carton of Jimmy’s Iced Coffee in Selfridges in 2011, the brand has gone on to be a supermarket staple.
Creative Events Management Celebrates 25th Anniversary
BA (Hons) Creative Events Management is celebrating its 25th anniversary in January 2019 and will be marking the occasion with a celebration which will reunite staff and alumni, past and present.
THEGALLERY AND AUB
TheGallery works with courses right across the university on a variety of exhibitions, events and projects. Creative Events Management 25 Years is another example of one of these projects that we have worked on with the curator and students. When working on a collaborative project, we provide advice and support for the curatorial and technical aspects of the exhibition, as well as advice on event and project management.
TheGallery provides a national and international public platform for the arts and these projects within the sub-region as we promote the University’s shared passion for excellence in education, industry and the sector. The BA (Hons) Creative Events Management course is a clear example of this as they provide the students with key insights into the industry and develop their skills.
BA (HONS) cREATIVE EVENTS MANAGEMENT
On the BA (Hons) Creative Events Management course, you’ll understand that Creative events are at the heart of the cultural and creative industries and can span across anything from music festivals, performances, installations, exhibitions, touring, fashion shows, carnivals and more.
You will create a live event every year of the course and work with creative practitioners and external clients. The course aims to create innovative, capable and creative professionals with practical skills and critical minds, able to flourish in the diverse landscape that is the creative and cultural industries.