Evening & Saturday CoursesMarketing & PR

Creative Branding & Marketing - Introduction

This course will help you understand how brands are built, managed and evaluated from a creative point of view.

You will be introduced to creative branding, brand integration in its various forms. The importance of creativity in branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective.

During this introductory course in creative branding and marketing, your tutor, Daniel Butler, will demonstrate real Case Studies where you will explore how Brand Identity works alongside Target Marketing and Market Campaigns.

This practical course will introduce you to innovative brand marketing campaigns, allowing you a good foundation in creating, managing and marketing a brand.

You will have the option to choose to create your own Personal branding campaign, Project branding or Corporate branding assignment and will develop ideas and proposals for integrated marketing communications.

You will explore and discover how to design effective and visually appealing logos, corporate colour schemes, prepare images for print and web publication, explore website design, build (one page) website, design flyers, business cards and posters.

What you need to bring

A notebook and pen/ laptop

Dates

Spring Term

  • Saturday 4th & 18th Feb, 4th & 18th March, 1st April 2017

Class size

Maximum 16 students

 

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