Sharon Beeden

Senior Lecturer – Illustration

MA (RCA), Fellow of the Higher Education Academy, Master NLP Practitioner


Sharon Beeden graduated from the Royal College of Art with an MA in Illustration.  Having worked for a diversity of both national and international clients as a freelance illustrator, she now combines her creative practice and enthusiasm within her role as Senior Lecturer at the Arts University at Bournemouth, whilst teaching on the BA (Hons) and MA (Hons) Illustration course. Sharon’s research relating to learning and teaching strategies and interest in Neuro-Linguistic Programming (NLP), using the NLP model has been recognised, in being granted the Learning & Teaching Annual Achievement Award 2008.

Professional practice

Sharon is responsible for the delivery of the first and second year experience curriculum within the BA (Hons) Illustration course, and is an adviser within the MA programme.  Her areas of interest, enthusiasm and expertise relate to idea generation, problem-solving, visualisation, entrepreneurial activities and broad-ranging creative practice encompassing traditional and digital approaches in a wide range of contexts. Her research practice and creative projects inform the curriculum and ensure currency in relation of contemporary illustration practice.  She encourages her students to be ‘partners in enquiry’, and to continually push the boundaries of their creative practice.

Professional memberships

  • Fellow of the Higher Education Academy


  • Learning & Teaching Award (2007 & 2008)


  • The Annual Learning and Teaching Achievement Award in relation to research appertaining to Neuro-Linguistic Programming (NLP) – granted 90 hours remission and 9K from HEFC (2008)
  • University College Learning & Teaching Award – granted 45 hours remission to develop research in association with Neuro - Linguistic Programming (NLP) and creative learning (2007)

Research Specialism

Research activities relate to the creative process, visual thinking and idea generation.  Active engagement within various conferences and symposia, serve to inform subsequent practice within learning and teaching activities. One such instance relates to facilitating a presentation and workshop, entitled, ‘Strategies of Genius’, to the Dorset NLP Forum, in May 2016, which highlighted different thinking processes of exemplars of excellence.

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