This paper was motivated by an enthusiasm and curiosity to investigate the origins of the illustrated visual language associated with skateboarding. It will describe how myths associated with countercultures and individual creative expression nurtured a perceived sense of difference and otherness and propagated distinct customs which endorsed anti-establishment attitudes and celebrated vulgarity. These conspicuous displays articulated the adrenalin thrills of the act itself and disseminated a potent visual code to juvenile male consumers eager to establish their rebellious, anti-social credentials.
It will seek out the rich visual iconography associated with Californian youth movements brought to light by Woolfe in his essay The Kandy-Kolored Tangerine-Flake Streamline Baby (1965) and attempt to establish a clear lineage between the legacy of Hot-rod customisation practices and the graphic heritage of skateboard culture.
|Publication title||5th International Conference on Illustration and Animation - CONFIA 2017 - Proceedings Book.pdf|
|Publishers name||Instituto Politecnico do Cavado e do Ave|
|Number of pages||631|