Recognising the individual and their aspirations, and celebrating ideas and risk-taking, our approach and experience of encouraging inter-disciplinary and collaborative activity lies with the provision of a meaningful journey for our students beyond the obvious.
They meet the fresh, often unpredictable and certainly challenging possibilities that are offered as they test, develop, progress, interrogate, ‘make’ and confidently reflect on their practice.
Our guiding principle is to offer distinctive and exciting opportunities for students to engage in their respective subject discipline in order to redefine their particular individual approach to their practice and position it within their chosen external creative economic and cultural environment.
Crucial to the course is that each student demonstrates a passion for their practice within their chosen medium and subject discipline.
Students apply to the course predominantly from graphic design courses but are welcomed from a variety of backgrounds (if they can show an aptitude for typography) where they may have studied photography, architecture, illustration, interaction design, three dimensional design, fine art, or, subjects such as journalism, philosophy, psychology, anthropology or sociology.
Whatever your background, you will be required to reflect on your worldview; the underlying assumptions and understanding that guides and constrains your practice, and to use this reflection as a starting point from which to further develop. Your practice can take many forms: it can be self-expressive, or socially orientated; print, screen-based or three-dimensional.
It can focus on an aspect of a well-defined area of design, such as branding, experimental typography, publishing, and user-centred design, or on something more unconventional defined as part of your study.
You will develop a Professional Development Portfolio (PDP) that documents your practice and provides a way of capturing the skills and understanding that you acquire.
Graphic designers often work in groups, sometimes comprising members from different disciplines. The MA Graphic Design course provides many opportunities to work in interdisciplinary ways as it sits alongside the courses of other disciplines. Many of the taught sessions such as the introduction to research methods and processes occur in these interdisciplinary groups. At other times however you will be developing your project with your supervisor and other students on your course. This will require you to develop a theoretical framework, methodology and research methods that support your research focus.
As a graphic designer you should anticipate the possible consequences of your design interventions, including the meanings constructed through your practice, in relation to ethical and sustainability issues as well as to other relevant contexts. Creative approaches are required that respond to complex situations in which many problems reside. Outcomes are not constrained by media or by limited interpretations of what it is to be a graphic designer.
Consequently, an outcome might involve the design of an experience or service, as much as it might concern more conventional forms of graphic production.