The course draws on a breadth of expertise arising from professional practice and academic research.
It is composed of practicing designers who have experience of working across a broad sweep of the profession, from designing such things as communication pods and user experiences at conferences to more mainstream graphic design such as corporate communication, branding and magazine and book publishing.
Research interests include the use of theory from cognitive science to inform the study of the ways that we make meanings from designed objects such as the book, and the use of visual and conceptual metaphor in visual communication.
Both undergraduate and postgraduate graphic design courses engage with external professionals through a lively series of talks, lectures and workshops, recent visitors to the Arts University have included: Rick Poynor, Paulus Dreibholz, David Worthington, Rodd Design and Nu Graphic. Alumni are a valued part of this contribution to the course culture with visits in 2012 from Rosie Isbell from Frog Design in Munich and from James Caddy.