The course is founded on the assertion that commercial photography is a powerful form of mass communication that potentially connects with an audience of millions.
What defines it as commercial is that it is conceived and created with a specific audience in mind, conscious of how meaning is affected by sociopolitical criteria. It can be utilised in a variety of ways: to stimulate commerce; promote new trends; deliver complex narratives; and inform and express opinions. In the process, opportunities arise for creative practitioners working in commercial contexts to produce innovative work.
The MA Commercial Photography course is structured in such a way that learning develops systematically and with an emphasis on the independent learning abilities required for continuing professional development and the advancement of your career.
The course allows you to undertake advanced study in a wide range of areas including advertising, documentary, editorial, fashion and portrait photography.Through originality in the application of contemporary academic research and professional practices to the production of new complex work, you will challenge the accepted conventions of the genres.
By a combined approach of practice, theory and professionalism, the course will provide a challenging and stimulating environment in which you are able to develop your full potential, with the aim of becoming a practitioner at the forefront of the discipline.You will expand your commercial potential by applying genre practices across contexts; for example, the aesthetics of documentary can be applied to advertising, editorial, and fashion outcomes.
The course enables you to develop an in-depth and critically informed understanding of the commercial photography industry.You will engage with key themes in emerging and established critical analyses that underpin each professional genre. This will equip you with the theoretical understanding to progress your practice and effectively articulate your concepts through the production of advanced outcomes to specialist and non-specialist audiences.
You are encouraged to make industrial links across a broad range of organisations relevant to your chosen professional specialism. Using these links you will learn to manage and exceed client expectations through the application of your new academic understanding to the production of inventive commercial work.