Graphic Design - An Introduction

Course Overview

This course is ideal for anyone looking to learn and develop their skills in typography; poster, editorial and digital design or simply study the effective use of visual design within communication. Ideal for beginners and those with intermediate-level skills.

Through a combination of theory, digital based workshops, group collaborations and practical application, you will be introduced to layout, composition, type and image across digital and paper-based formats.

Graphic Design is all about finding your method to entertain, communicate, educate and inform. There’s no ‘right answer’ and you will be supported by your tutor to explore different styles to reach the goal of the brief. As well as developing creative design strategies, we encourage you to bring your own experiences and interests to your work.

During the digitally focussed course, you will be given a fundamental working knowledge of the most popular software packages used by designers and develop a more critical outlook to visual communication.

Do you want to know the difference between a TIFF and a GIF? If you want to know more about graphic design, whether you are looking for a new career or if you work in a complementary profession, this is the course for you.

The tasks in this course will see you designing business collateral and other activities that will help you apply your newly learned skills and knowledge in real life. You shall cover ten different aspects of Graphic Design work, using case studies which, if developed, will stand as a completed portfolio on completion of the course.


  • Scope and Nature of Graphic Design
  • Design Fundamentals – line, tone, colour, etc.
  • Colour Theory and Applications
  • Typography
  • Illustration – methods & techniques
  • Photo-retouching
  • Package Design
  • Magazine & Book Layout
  • Gradient Meshing
  • Logotype & Branding Design
  • Layout Design
  • Basic Animation
  • Design Systems and the Design Industry – design briefs, how to bid for jobs, etc.
  • Comparative Design – lessons from other designers (lots of research)
  • Design Project – a practical project applying everything prior to this



Autumn term:

Saturday 11th November  – 09th December 2017


Spring term:

Monday 15th January – 19th March 2018


Saturday 20th Jan, 3rd & 17th Feb, 3rd & 17th March 2018


Krishna Malla

Course Aims

The course aims to:

  • Theory – The topic of interest, as well as best practice principles, are discussed with the students
  • Demonstration – A set of tasks are given in each session. Students are walked through the process of completing them
  • Practical – The students are expected, with support from the tutor, to build a version of the material they have been taught in each session. These are expected to come together by the end of the course to represent a strong portfolio of completed work


Course Outcomes & Assessment

  • Ongoing design guidance will be provided throughout the course
  • Students should have produced and completed Graphic Design portfolio
  • Students will have a sound working knowledge of a Professional Graphic Designer
  • All students with 100% course attendance will be issued with an official AUB Short Course Certificate of Attendance detailing course contents, and study hours

Entry Requirements

This introductory course assumes students possess no previous knowledge and is suitable for beginners, or those students who wish to improve their understanding and skills.

Course Materials

All course materials are included in the course fee.

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