Course Overview


Spring term: Tuesday 21 January-24 March 2020


10 Tuesday evenings 18.00-21.00


Adam Looker



In this hands-on introductory 10-week course you will be provided with the fundamental skills-set to create relevant and creative social media content for your business that you can publish and share on the main social media channels, e.g. Facebook, Twitter, LinkedIn, and Instagram.

This course will delve into the psychology, and the theory behind successful social media marketing with supporting examples every week. Alongside the theory we will also look at utilising the techniques and features each social media channel offers to make your content stand out.

You will explore, identify and develop your understanding of time managing online activity and learn how to produce scheduled social media content. You will also explore a vast range of online digital tools that will significantly improve your social media management and content creation.

You will learn how to build and improve social media reach, create adverts and gain followers, how to share and store data, receive online payments and construct your own online store.

Once you have developed your skills within the course, we will put them to the test at the end through group exercises. These will use the briefs supplied to create a social media strategy from scratch from ideation to execution.


  • Building your social brand
  • Understanding the potential of social media
  • Creating and curating concise relevant content
  • Understanding and building online reach
  • Time Management and content planning
  • Paid & Targeted adverts. When, how and if to use them?
  • Data storage
  • Social media on the go using smartphones
  • Google Forms for data collecting/surveying/evaluating/online shop
  • Content refining
  • Group Exercise: Social Strategy aligned to the brief supplied