Course Overview


Spring term: Thursday 23 January-26 March 2020


10 Monday or Thursday evenings 18.00-21.00


Adam Looker



This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

It’ll expose you all to the vast range of tools out there that exist to make your marketing efforts more efficient and less time consuming. Along with the tools you’ll learn about you’ll also develop an understanding of the theory, rules and principles behind a variety of marketing platforms and how best to achieve great results.

Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Adam Looker will encourage and build your confidence in using the channels.

Throughout the 10-week course you will develop an initial idea for a digital marketing strategy while following the necessary stages to give the greatest chance of success.


  • Brand Foundations and Analysing Competitors
  • Search Engine Optimisation (SEO)
  • Content Marketing, Blogging and Social
  • Email Marketing
  • Paid Advertising (Google Ads/Social)
  • Planning a website and how to build landing pages
  • Building a website for your business and choosing effective add-ons (Wix/WordPress)
  • Introduction to User Experience
  • Data and Analytics (Google Analytics, Hotjar and more)
  • Inbound Marketing and CRM Management
  • Creating an end-to-end marketing strategy in a group which aligns with the brief supplied