Course Overview

DATES

Autumn term: Thursday 11th October – 13th December 2018

Spring term: Thursday 17th January – 21st March 2019

DURATION

10 Thursday evenings 6-9pm

COURSE TUTOR

Matthew Hughes

FEE

£299

This introductory course has been developed to provide you with knowledge and skills necessary to plan, execute and monitor effective digital marketing campaigns.

Whether you are from a marketing background looking to build your core skills or are just someone with an interest in understanding the basics of digital marketing, your tutor Matthew Hughes will encourage and build your confidence in using the channels.

Throughout the 10 week course you will develop an initial idea for a digital marketing strategy while following the necessary stages to give the greatest chance of success.

THE COURSE INCLUDES

  • Online marketing research and personal modelling
  • Search Engine Optimisation (SEO)
  • How to plan a new website build
  • Creation of content and simple wireframes
  • Build of website
  • Web Analytics
  • Setting up paid search and social campaigns
  • Social and content marketing
  • Email marketing