Course Overview

DATES

Spring term: Wednesday 22 January-25 March 2020

DURATION

10 Wednesday evenings 18.00-21.00

COURSE TUTOR

Bob Hill

FEE

£299

This course will take a step-by-step approach to creating vibrant, dynamic and market relevant written content for both printed and online marketing materials.

From writing press releases to blogging for the market and slogan design the course will appeal to those working in marketing, as CPD for those in SMEs and valuable skills for start-ups. With blogging and online content also creating entrepreneurial opportunities for many there is a need to develop the skills and creativity required for these opportunities.

THE COURSE INCLUDES 

  • Writing Press Releases
  • Writing from a brief
  • Creating a design brief
  • Writing short content
  • Writing blog articles
  • Linking from social media to websites
  • Understanding AIDCA
  • Writing radio ad. scripts
  • Writing slogans
  • Creating a creative mind