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Events Management – An Introduction

This intensive 10-week course offers a series of interactive modules covering all aspects of event management development including event design, types of events, programming, logistics and planning, marketing, event team management, budget and finance, contracts and legal issues, risk assessments, health and safety, ethics, sustainability and event evaluation. In addition, students will explore essential parts of event communications including public relations, online communications and social media.

Course overview


Spring term
Thursday 27 January – Thursday 31 March 2022

10 Thursday evenings 18.00-21.00



Course details

This progressive course in event management is designed to provide all the core and vital skills, with an essential understanding in which to apply to real-life briefs. Delivered by leading industry and academic professional who brings many years of successful experience in a broad range of events, this course is also suitable for those who may be interested in studying on our BA (Hons) Creative Events Management course.

Students will work on sample and historic briefs to develop practical and specific event management skills that can be applied to real-world situations. Students will gain and develop an understanding of a broad range of event types and prepare simulated event briefs, in order to develop a broad portfolio of events.

Course projects will provide confidence and ability to take on and create events of any nature. A combination of case studies, interactive group sessions, presentations, and questions and answers will provide and offer transferrable skills and invaluable experience to real-life situations, which will prepare students for a successful future in organising high quality and engaging events. It also includes sessions devoted to developing pitch and presentation skills.

This course will guide students through all of the stages of creating and planning an event, finally producing an event pitch which can be used as a template for future event management proposals. A special feature of this event management course is the time devoted to developing pitch and presentation skills.

  • Event design
  • Types of events
  • Programming
  • Logistics and planning
  • Marketing
  • Event team management
  • Target audience
  • Budget, finance and fundraising
  • Contracts and legal issues
  • Risk assessments
  • Ethics
  • Sustainability
  • Evaluation

The course aims to:

  • Define event management
  • Explain what event management is
  • Provide understanding of the need for planning events
  • Provide understanding of the main tasks involved and the roles and responsibilities of the event manager
  • Allow students to learn the basic elements of an event management plan
  • To provide an overview of event safety planning and risk assessment
  • To allow students to create a check-list of event management planning elements for future use

  • The goal of this course is to give the student an introductory understanding in the major areas of event management
  • At the end of the course each student will have conducted a number of projects to test competency and consolidate understanding
  • Students will gain experience and confidence, which they can then apply to real world projects
  • All students with 100% course attendance will be issued with an official AUB Short Course Certificate of Attendance

No formal entry requirements are necessary, just a willingness to engage and learn in a team working environment.

All course materials are provided.

All additional course materials provided as part of the course fee.

Important information about evening and weekend courses

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How to Enrol

Looking to book onto one of our Evening and Saturday courses? You’ll find everything you need to book your place here.

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If you have any questions about our Evening and Saturday Short Courses, you may find the answers in here.

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Short Courses Booking Terms and Conditions

Please read our Terms and Conditions before booking onto our Evening and Weekend courses.

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