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Chick by Olivia Simpson

Creating an e-Commerce Business Website

Do you want to build an online store? Following on from WordPress – Easy Web Development, learn how to build an online store using one of the most popular and trusted e-commerce solutions for WordPress.

Course overview

This practical course is available to study in our spring term. Check out the term dates and other information below.

Dates

Thursday 19 January – Thursday 23 March 2023

Duration and times

10 Thursdays 18.00–21.00

Tutor

John Gridley

Fee

£349

Class capacity

16

Course details

In this course you'll learn how to use the leading e-commerce plug-in WooCommerce.

You'll be expertly led by your tutor through both the basic and advanced features of this platform, such as creating products, categories, shipping, accepting payments with merchants such as PayPal, variations and attributes, and more.

Each lesson will build upon previous subjects and themes covered. During the course, you'll have the chance to use your newly developed skills to build your first e-commerce store using WordPress.

After completing this WordPress and e-commerce course, you'll be prepared to start your own online business using WordPress and custom products with minimal upfront costs.

  • Overview of WordPress and online business
  • Introduction to WooCommerce
  • Hosting requirements
  • Installing theme and demo content
  • Site layout – planning the layout of your site
  • Working with pages and posts
  • Working with media elements – images, audio, video
  • Working with categories, tags, product variations and descriptions
  • Working with shopping cart and checkout pages
  • Shipping, tax and shipping
  • Setting up offers
  • Managing sales, orders& refunds
  • User testing
  • SEO friendly versus optimised
  • Improving site speed
  • Using social share and follow buttons
  • WordPress security and backing up the site
  • Setting up a newsletter
  • Promotion using digital marketing techniques
  • Reporting and tracking tools such as Google Analytics
  • E-commerce course project

This course aims to:

  • Provide you with the skills to competently manage an e-commerce site using WordPress and WooCommerce
  • Develop your skills to enable you to enhance the functionality of the site via plugins and widgets
  • Guide you to work with the selected theme to obtain the desired look
  • Give you an overall understanding of how WordPress and WooCommerce work together to build a viable online store

  • A comprehensive overview, understanding and hands-on experience working with e-commerce techniques
  • All students with 100% course attendance will be issued with an official AUB Short Course certificate of attendance. To request your certificate get in touch with the course team at shortcourses@aub.ac.uk

  • You'll need to have a basic understanding of WordPress and have used it before
  • This course will be of more benefit to you if you have access to a computer with an internet connection outside of the class to practice your skills between sessions
  • Suitable for students aged 18+

All course materials are included in the course fee.

All course materials are included in the course fee.