" created a typeface for my final project, based on the Balfron Tower in London. I used the proportions of the tower to link typography and architecture." Zante Tolleyby Zante Tolley
“I created a typeface for my final project, based on the Balfron Tower in London. I used the proportions of the tower to link typography and architecture.
I have loved my last three years at AUB. It’s been such an enjoyment; everyone is just so passionate and the course is such a team.
We all work together. It’s so nice and we get to work with other courses: it’s like a family.
Now I’m just going to try and get lots of internships and see what I like. I want to try as many different things as I can.”
"My project explores Christianity's relationship with China in three different points in time." Daniel Cramerby Daniel Cramer
China & Christianity
“My final project is an editorial piece that explores Christianity’s relationship with China in three different points in time.
Each chapter is shown through a different typographic system that highlights the tension at the time.
My time at AUB has been great: I’m sad that it’s come to an end. I’m going to miss the routine and being down on the beach, Bournemouth’s been fantastic.
I’m now off to Amsterdam for six months, I’ve got an internship there which will be a great experience.”
"My final piece was a book for children that was interactive with fold-out maps/newspapers." Arabella Jonesby Arabella Jones
Packaging Designs and Animation
“I tend to specialise in illustration but I also do a lot of packaging design and animation. I’m mostly interested in illustration and have a universal style.
My final piece was a book for children that was interactive with fold-out maps/newspapers that showed my editorial style but also that I’m an illustrator.
I’ve really enjoyed my time at AUB. I actually started off on the Graphic Design course and moved to Vis Comm.
I’ve really flourished on the course and met loads of new people.
I’m planning on moving back to Manchester now and getting a job.”
"My project started off with a journey of experiments with four different words." Amy Sargeantby Amy Sargeant
“I’ve created a book called 13 Experiments, which challenges perceptions.
It started off with a journey of experiments taking four different words and showing how you can change your perception of them by displaying them in visually different ways. I played with typography.
My time at AUB was really good. I’ve noticed how I’ve changed as a person as result of my time here. I’ve also learnt about my weaknesses and strengths and what I want to go into after graduating.
I’m really interested in the process and concept of work rather than just the aesthetics: actually thinking about the concept and the ideas behind it rather than focusing on just what it looks like.
I’m just going to see what happens first, D&AD is a big thing and hopefully good things will come from that so I’ll wait and see what happens!”
"I took a piece of music and created a visual system for it. It becomes more and more complicated as the piece goes by." Matthew Wallaceby Matthew Wallace
Einstein on the Beach
“My project is called Einstein on the Beach, which is a response to an ISTD brief. I took a piece of music and created a visual system for it. It becomes more and more complicated as the piece goes by. The animation follows a load of systems that keep the music flowing and keep it really alive. It shows an understanding of systems, and also the emotional side.
When I started at AUB, I wasn’t really into much of my digital work. I was a little lost as to where I was going. But the course has allowed me to pursue the digital side, which is where I felt I was strongest.”
"This project was a piece of social design, and I’m really interested in making change happen." Mallory Woodby Mallory Wood
“My piece is called Citizen+, which is an application and digital service design to get younger people more engaged with politics. The idea was to do away with rhetoric and confusing language. As young people, we consume information immediately, rather than over time and, for that reason, politics doesn’t always resonate very well with young people.
The project came out of the fact that I was explaining to my friends that I was going to try and explain socialism and capitalism and I realised that, even at a basic level, a lot of my friends had little to no understanding.
I took the language down to a very basic level. The app is split into two colour screens for every question page. The size of the colour represents the capacity that is either for or against. In Eastern Europe they have a lot of digital voting, meaning the status update is immediate, and a lot of younger people are far more interested.
I’ve really really enjoyed it. Initially I applied for Illustration, but they decided I was more suited to Graphics based work. Vis Com came over to me, and thought that I was perfect for the course. A lot of my illustration work was branding based, or logo based.
In my third and final year, I developed a definite route, and I began to study app design. This is the second app I’ve designed, and I definitely think this is the route I’m going down. The course is mainly based I typography, interaction, as well as social media and digital and print.
It’s been really interesting because the course is a huge mix. There are people who come from an illustration background, like me, those who already had an in-depth Graphic Design background, and even those who are skilled coders.
I’d love to get this in front of someone. I’ve been looking at the BBC, and I’d like to be involved in culture, such as clothing brands or media companies. This project was a piece of social design, and I’m really interested in making change happen.”
"I wanted to create a unified logo that would illustrate all four of the museums in one." Hannah Greenwood
Royal Museums Greenwich
“I chose to re-brand the Royal Museums Greenwich, there are four of them. I wanted to create a unified logo that would illustrate all four of the museums in one. They’re all about maritime and sea and history, so I wanted to capture that through iconic designs.
I really enjoyed my time at AUB, I felt it bought my confidence out, specially being able to do presentations and talk about my work more. It also helped me know I what I want to do after. I know that I want to get into branding. The course makes you experiment with all different areas, so you get to try them all and work out what you like.
I live in London, so I’m looking at internships there. Although I am at the age where I can live and travel anywhere. It would be a dream to work at JKR, they’ve done a lot of inspirational talks at uni.”
"It’s a bit cheeky, looking at the gender aspect of beauty products." Danielle Carlisleby Danielle Carlisle
Design Bridge Brief
“My final piece was for the D&AD Design Bridge brief. It’s a bit cheeky, looking at the gender aspect of beauty products. I did a cleanser, moisturiser and exfoliating balm, that was in an aluminium canister, which made it a bit more convenient for travelling. It’s a bit of a play on words, with the cleanser saying ‘I love it when you’re dirty’, the moisturiser ‘rub me up the right way’ and exfoliator ‘I’ll hit the spot’. It’s a bit cheeky, but hopefully will appeal to 18 – 24 year olds. I had this idea and wanted to run with it. It’s difficult with ideas, because you want to get the right one and perfecting it does take some time. But you do get there, and you find your way.
AUB is a really fun and creative place to work. They let you do what you need to do, you make your decisions.
I would like to go into branding and packaging design. My end goal is to be a creative director, and I’d love to work for Design Bridge or JKR etc. At the moment I’m looking to get my foot in the door, so whatever comes my way I’ll go for it!”
"I have been involved in the course as much as possible...." Warin Wareesangtipby Warin Wareesangtip
“In first year we are taught all the mediums and encouraged to explore everything. We touch on advertising, photos, typography, packaging, websites and videos, so in the second year we can use each for whatever we want. They push us towards being our own critic, which is important.
The most important things I have learned at AUB are to be nice to people and work hard. At the D&AD show I hope to meet a lot of people and look at the other students work, as it’s really exciting to see what kind of styles they are doing, it’s the eye candy of design.
I feel sad that I’m leaving, I don’t want to leave the course. I have been really involved in the course as much as possible – I designed the catalogue and done everything that was available to me, and I feel like it’s too soon to be over.
I would like to get a job in Bournemouth as I liked the course so much I don’t want to move anywhere, it would be nice to pop back and see the lecturers to see how they are doing, and I love the beach.”
'What I liked about Vis Com is that they really encourage you to do different things, whether that's photography or letter press." Karly Brown
Finding my direction
“The course has helped me figure out what kind of direction I wanted to go in. When I started I wasn’t really sure if I liked graphic design, but I didn’t really like being restricted to a computer. What I liked about Vis Com is that they really encourage you to do different things, whether that’s photography or letter press. I started playing around with packaging design for my final major project, which I think is the direction I want to go in. The course has really helped me find my direction and I’m really grateful for that.
My proudest piece of work was in my second year. I made a hardback book about marginalia and that really fascinated me. Bookbinding and paper types was part of the course, which was an added bonus. I focused on an old book I found that had loads of marginalia, which was a Shakespeare Hamlet book. I deleted all the normal text which wasn’t annotated, which I found interesting as you just read the book through the annotations.
The best things I have learned on the course has been time keeping, as there has been times I’ve had to manage a lot of projects at the same time. It’s also taught me a lot about all the different programmes, which has made me feel like I have got a good head start in the industry.
Today I am hoping to get inspiration from all the other students. I never stop learning and I would like to see others work. I think I want to do packaging design, but I’m not entirely sure what, so would like to see what else is around really.
I have applied for some internships, but would like to come to London as I think it would be good to be in the specific field I want to be in and learn and work my way up.”
"It's such a diverse course so you are given the option to do anything you want pretty much..." Abbie Mortonby Abbie Morton
Diversity on the course
“It’s such a diverse course so you are given the option to do anything you want pretty much; photography, illustration or graphic design. I was quite interested in illustration and graphic design so it gave me the chance to learn both, now I can go between them.
The programmes were the best things I learned, because now I know how to use the entire Adobe suite, which is really helpful.
I am sad the course has ended as I really enjoyed it. It’s been a great three years, but I am excited as it’s the next step and you don’t know what will happen.
I am hoping to meet new people, make new contacts, and get my work out here today. Ideally I would love a job in either graphic design or illustration, I’d be happy working in a graphic design studio or with an Illustrator.”
" I created a camera and app combination, a partnership. The camera captures sensory information in the atmosphere and creates patterns from that information, then the user has the option to upload the images to social media platforms, like...
Sense of Place
“The course has a lot of really great facilities and really great tutors, and so they can use their experiences in the design industry to help us. We are given the opportunities to use all theses different facilities and practices, which is the great thing about Visual Communication. It’s not just pigeon holed to each practice, its editorial, digital, packaging and, because we have a wide range of tutors as well, they can help us with all of those things. We come away with experience in all of the practices, so we are branded as general communicators.
My final major is called sense of place, which was looking at making people more aware of sensory information in the atmosphere. I created a camera and app combination, a partnership. The camera captures sensory information in the atmosphere and creates patterns from that information, then the user has the option to upload the images to social media platforms, like Instagram. You can get a sense of place from the images because it has documented patterns. Then you can track ecological changes through the changes in the patterns, so there is an educational and informative side to it as well not just aesthetic.
Digital is the most useful skill I have learned, most design companies now use Adobe Creative Suite, and you have to know how to use Illustrator, InDesign and After Effects. It’s a skill that we can use across all kinds of jobs.
The most useful thing I have learned is to be confident in my ideas. I was quite nervous at the beginning, now I have learnt to go with it and be enthusiastic and confident. I’ve learnt not to worry too much about the detail, go with what I know and use what I know to improve them, and go for it and be brave with my ideas.
Design is getting a bigger and bigger industry every year. We have got a D&AD award nomination, we’ve been invited to the ceremony so we should have a pencil no matter what, whatever level we get is unbelievable. Because we are best mates, housemates and course mates, it would just be the best way to end the year. We worked so hard on it, we all get along so well, its just so great we have been rewarded for our hard work.
In second year I got picked for work experience at ITV, there were five of us who were picked. We were working in their creative department for two weeks, which was surreal but insane. Our CV’s and portfolios are looking great, but we could not have done it without the course, the course gave us those opportunities, so it has been amazing.”
"I am showing my final major project Roam, which is based on the National Parks inside the United Kingdom. It started off as a campaign to get people to visit them more often." Jacob Elwoodby Jacob Elwood
“The course works on a really broad range basis so its not just graphic design, illustration or photography. You work under such a broad range, it really helps define who you are as a designer, you can explore and really understand the type of work you are working with, the course is brilliant at helping you work out what is best for you as a designer, it doesn’t narrow you into one area, it lets you explore yourself, and they are always there to help and support you, so it is really beneficial under that aspect.
Today I am showing my final major project Roam, which is based on the National Parks inside the United Kingdom. It started off as a campaign to get people to visit them more often. There is a theory called dangerous means, that an idea is infectious. If you say something in the right way or show people in the right way, then people think ‘I want to do that’, almost like how Bear Grylls works. That’s the aspect I worked under.
I created a lifestyle travel magazine called Roam, I named the idea that you are travelling without a final destination, which you are learning through the experience. The first section of the magazine focuses on the 24 hours I spent inside the New Forest, I did all the writing and photography so it is pretty much my journal of experience inside the 24 hours. The front cover of the magazine, with the horse running, is a photo that was taken at 6am when I was camping; I was met by all these wild horses. The second section was looking all the trademanships inside the national parks, I was looking at a farrier, a sawmill, which is a dying trade around the UK but is still happening in the New Forest, someone who makes charcoal, and a carpenter, so it looks at the people who live and thrive off the New Forest.
I won best in show from D&AD for Roam, and won a D&AD pencil for the Nationwide Glow project. It was a really nice way to end the year together as we are all really close friends. It wasn’t the easiest brief as we had to make banking loyal again. It was a hard brief to tackle but, as designers, that’s the joy of it, taking something that isn’t as pretty and make it as exciting as possible to the people. We focused on the issue that money is no longer real or visible, that when you spend money you can’t see where its going unless you look online. We redesigned the bank card, it works under a traffic light scheme, green you are in the safe zone, yellow coming towards your budget, red you are in your budget. You can set your limits at the start of the day, all you do is hover your thumb over the logo, and we have found the technology to do so.”
"My Ted Baker project was based on the idea that we spend seven hours looking at screens per day. I took email subjects from all different companies, threw them out and sent them back to the companies." Hannah Nicholsonby Hannah Nicholson
Return to Sender
“Studying visual communication has helped me grow as a designer. It has taught me lots of things and provided me with a really broad portfolio, which hopefully allows me to have lots of opportunities in the future as well. The course has been really supportive in many different elements of design, so we are very free to involve craft and digital, which is what I mainly work in.
Today I am showcasing my work for Ted Baker, and Nationwide Glow, which was our group project. That was actually a D&AD brief, which we chose because we wanted to make banking seem fun again. We took all the problems we had with banking and made banking fun again with a glowing card, which tells you your current bank balance so you can always stay in your own budget rather than being disconnected with your money. It’s gone back to them and we have a D&AD nomination.
My Ted Baker project was based on the idea that we spend seven hours looking at screens per day. I took email subjects from all different companies, threw them out and sent them back to the companies. Ted Baker responded to me and asked me to do some more work, and now it is up on their blog.
In first year we are given loads of tutorials on how to use the Adobe suite, so initially you become really proficient in that. Rather than having to learn it all yourself, you can use that and develop work that goes beyond that just by using the creative suite well.
I have learned from the course to enjoy doing your work and love what you’re doing, and to be really self-critical and keep pushing yourself.
I feel apprehensive leaving the course as its quite daunting leaving university, but we have been given so much advice and skills that I think the next chapter is really exciting.”
Final year BA (Hons) Visual Communication students have been nominated for a D&AD New Blood pencil.
Visual Communication Students Nominated for D&AD New Blood Award
Final year BA (Hons) Visual Communication students have been nominated for a D&AD New Blood pencil.
Jacob Elwood, Hannah Proud, Benjamin Prevett and Hannah Nicholson collaborated to produce a response to the brief – ‘Position Nationwide as a future facing brand’. Their entry, Nationwide Glow, is an innovative digital service that responds to the user and gives them control of their money.
The ceremony will be held on Thursday 2nd July at a secret location in Shoreditch, where the students will find out which colour pencil they have won.
Hannah Proud told us more about their creative process: “We are four course mates who all live with each other, so the project began when we decided we wanted to do a collaborative project together in our final year. We decided to do the Nationwide brief because we thought it would challenge us, and test our creative skills.
We all worked together constantly throughout the project, dividing the work load but consulting each other at all times and agreeing on final decisions as a team. We are so happy with the result, as it’s the perfect way to end our year, and time at AUB. We are really looking forward to the awards ceremony, bring it on!
Our time at AUB has been amazing, we all feel we have learnt a lot and are prepared for the real world, as scary as it seems at the moment.”
"I felt inspired by paper; the versatile qualities and the openness of it as a material." Sara Varandas — New Bloodby Sara Varandas
Pulp Make Use
“Paper is a valuable resource. I felt inspired by paper; the versatile qualities and the openness of it as a material. However, more than 17.5 billion pieces of Junk Mail is produced yearly. The “Pulp: Make: Use” awareness campaign informs and persuades people to recycle and upcycle. The message is delivered in an integrated campaign utilising a book publication, posters and signature objects created using junk mail. There were facts and processes I learnt along the way during this project, and has made me realise just how much paper is all around us and how much we waste!
AUB was one of those places that just felt like home to me. I have been studying here for five years cannot believe how fast it has gone! Vis Com was certainly the right course for me, I found the support and advice from the tutors and other students extremely accommodating and always there if you need a helping hand. I have been proud to represent the course over three years; my confidence has grown personally and as a designer and am pleased to have a D&AD Best of Year award from my second year of Vis Com — something I would have never believed possible when I first started!”
"The guidance of knowledgable lecturers and visiting tutors, has led to awards and nominations I could have never imagined at the start of the course." Stephen Flagg — D&AD New Blood Best in Show winnerby Stephen Flagg
The 12th Man
“The project combines my passion of football and design, showcasing the many layers of under-represented fan characteristics (through a print publication) that may previously be deemed irrelevant or minimal, and reflecting fans in a positive and educational tone as ‘true fans’, contradictory to negative media commentary of hooliganism, for an audience with little understanding and relevance to the sport.
AUB has been an outstanding place to learn and develop, working in a creative environment whereby every individual has a part to play in assisting one another to improve a wealth of vital skills, perfectly preparing myself for industry.
It has been an honour and a privilege to represent and be part of Visual Communication, and through the guidance of knowledgable lecturers and visiting tutors, has led to awards and nominations I could have never imagined at the start of the course.
"I've been working on and off for an agency and now I've got offers from places from places I would've even have imagined." Lewis Bartlett — D&AD New Bloodby Lewis Bartlett
“My project is called By Hand. It’s an exploratory project that, over six months, looks at how creativity is used within the industry and how, by hand, you can create something magical that still makes people stop and go, “wow”. So I looked at old techniques like relief printing and foil-blocking and how they converge with new technology.
The quote that I picked out — “I can’t quite make it out but it looks cool” — is the fundamental of people who are narrow-minded about design who might say “oh you just draw” or “you take photos”, but we do so much more than that. We create something that people want to do and by hand, so I wanted to show that off.
I’ve been working on and off for an agency and now I’ve got offers from places from places I would’ve even have imagined.”
"It's been really cool to get involved with other courses and the whole creative community." Adrian Teague — D&AD New Blood
D&AD npower entry - Synergy
“The brief was to create an app for any domestic target audience of your choice to save energy. The process we went through was quite long. We started figuring out where npower can save the most energy in terms of people who use apps and use the most energy. The app tracks who’s in and who’s out and turns energy on and off accordingly.
It was really interesting to get into the target audience’s mindset. We had a couple of focus groups asking people in a house share, “What is your problem when trying to save energy?” and there’s a classic scenario where one housemate will turn up the heating and the other will turn it up. This addressed it because each housemate can set their personal preference and depending on who’s in or out the app will create a happy medium.
We’re just waiting for Thursday now to see if we get an award from it because it’s been nominated.
AUB I think is really, really nice. It’s a creative institute by itself. It’s been really cool to get involved with other courses and the whole creative community.
Find out more about Synergy and watch the video on the D&AD New Blood website.
"AUB is a great uni, we've definitely got some of the best stands here as well." Colm O'Connor — D&AD New Bloodby Colm O'Connor
“It’s all about Testicular Cancer awareness. I want to get into advertising and art direction so I started out trying to make it a bit funny as well. I started off thinking about how to get men to go to the doctors. I picked sports and balls and it all went from there.
I was thinking about doing Graphics or Illustration, but for what I wanted to do, I definitely think this was the best course for me. AUB is a great uni, we’ve definitely got some of the best stands here as well.”
"I also did a book on Bigfoot!" Sam Bartlett — D&AD New Bloodby Sam Bartlett
“It’s a book split into two halves. This side is all about conspiracy theories, “Is Bigfoot real?”, “We’ve seen him”, eyewitness evidence, newspaper clippings, abductions, everything like that. On the flip side, it’s the scientific approach. This is more considered with diagrams, “these are the reasons he doesn’t exist”, everything like that.
In the centre, there’s newspapers and the reason they’re in the centre is because they could be used for either argument. So scientists could say, “look what the tabloids are printing, it’s a load of rubbish”, or the conspiracy side could say, “it’s a newspaper, why aren’t you taking notice of this?”.
It’s a lot of fun to work on. I started thinking, “oh this will be so funny” and when I started to research it I realised that it was really compelling. The answer is that we’ll never know if he exists or not because there’s so much of the world that’s yet to be explored.
I’ve really liked AUB. It’s good because it’s such a creative environment. You get fine artists sketching in the courtyard and you get make-up and fashion walking through — it’s good to see everyone in one place. I love it.”
Sam’s Sasquatch Analysis book was recognised by the International Society of Typographic Design and presented with a 2014 Student Award.
The BA (Hons) Visual Communication at the Arts University Bournemouth is proud to present our most fridgeworthy pieces; a collection of our unique talents and work to suit any appetite. fridgeworthy.co.uk
The BA (Hons) Visual Communication at the Arts University Bournemouth is proud to present our most fridgeworthy pieces; a collection of our unique talents and work to suit any appetite.
"This project has has helped me identify my own design style, inviting the public to share the value of craftsmanship in todays industry." Lewis Bartlettby Lewis Bartlett
“My project is looking at how the combination of traditional print methods and modern technology converges to celebrate the value of craft.
By understanding traditional print methods, it has allowed me to create a set of typographic illustrations, following the process through to a final series of hand crafted prints. My main inspiration is taken from a passion of hand rendered typography and the current design industry.
With this in mind, it has helped me identify my own design style, inviting the public to share the value of craftsmanship in todays industry.”