Visual Communication

Sally Hope

Course Leader – Visual Communication

MA Graphic Design, PGCE and BA (Hons) Visual Communication


Sally Hope has twenty-five years experience of working within the design industry, both in professional practice and in education, this provided Sally with many creative challenges and rewards.

Professional practice

Visual Communication runs a successful co-operative peer assisted learning (PAL) scheme, which involves trained second year students facilitating group sessions for all first year students to address issues that may be impacting on their studies and/or wellbeing. Findings from PAL confirm that the scheme enhances first year student experience, develops second year student leaders’ confidence and transferable skills, and increases cross-year cohesion.

The course has good links with industry, a successful visiting lecturer programme and encourages participation in various design competitions. We were awarded funding to develop a mentoring scheme in which third year students are partnered with local creative designers. This has proved very successful and has now become integrated into the student learning experience. It has also presented opportunities for knowledge transfer and collaboration with industry, for example, members of staff have worked with industry participants on collaborative specialist print projects.

Sally maintains her own design practice, I has worked for clients from both the private and public sector. Currently Sally’s clients are from the french fashion industry.

Professional memberships

  • International Society of Typographic Designers
  • Design and Art Direction

Research Specialism

Sally  has been recently focusing on the records of memory and experience found in postcards. Sally has considered how the postcard is a record represented through both image and narrative and has also explored the relationship between these subjective and personal records and the factual records represented in archives.


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