Staff on the course

Kelly Bailey

Lecturer (HE) – Textiles

MA Digital Fashion (LCF), BA (Hons) Textiles (Winchester School of Art), PGCE (AUB),


Kelly’s area of expertise is positioned in printed textiles for both fashion and interior applications as well as trend research and analysis. With over 10 years experience working as a designer, Kelly has worked for clients in London and America. After graduating with a first class in Printed Textiles at Winchester school of Art, Kelly worked in New York as a Senior Designer managing printed accessories for many high profile brands including high-end designers; Anne-Klein, Lulu Guinness, Vera, American Airways, Vera Wang, Cynthia Rowley to name a few as well as reputable USA department stores including Macys and Bloomingdales. Her experience in textiles and print has lead to freelancing with London agents creating print collections for commercial applications and exhibiting at major trade shows such as Premiere Vision (Paris and New York) as well as trend and research roles for WGSN.  Kelly has gone on to complete a Masters at London College of Fashion applying her design aesthetic to printed fabrics for fashion. She became a Lecturer at The Arts University Bournemouth in 2012 teaching across all three years on the BA (Hons) Textiles course with focus upon digital techniques with the integration of core skills in hand drawing, colour, placement and hand finishing.

Kelly also continues to work on freelance projects for the American and UK market alongside creating her own collections.

Professional practice

Kelly currently holds a first class honours degree in Textiles from Winchester School of Art, an MA in Digital fashion (Textiles) from London College of Fashion and a PGCE teaching qualification.

Kelly parallels her experience of live industry practice with the student experience through simulated projects that cross trend, interior concept design and textiles for fashion aiming to promote visionary design coupled with industry ready skills. In the projects undertaken in recent years, students have the opportunity to develop a range of attitudes and skills that can be seen to enrich and develop those associated with academic work, for example skills in communication, presentation, professionalism and negotiation with team and/or clients. This engagement acts as a bridge between the university and industry both on and off campus allowing students to test their learning as research, creative ideas and application whilst benefiting from the support of the university and building future professional networks.

Professional memberships

  • Fellow, HEA (2009)
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