Staff on the course

Dr. Phil Jones

Course Leader – Graphic Design / Course Leader – MA Graphic Design

Doctor of Philosophy (UAL), MA Graphic Design (UAL), BA(Hons) Graphic Design (LCP)


Phil became Senior Lecturer at AUB in 2003, although he has been a visiting lecturer since the mid 1980s. He is an experienced designer (25 years) who has produced design work for major national and international clients, such as Glaxo Welcome and Canon UK.

This has involved working across many design disciplines including publishing, corporate design, exhibition design, branding and new media. Projects undertaken range from art editing a magazine produced for the British Airports Authority to designing an exhibition stand in the National Exhibition Centre for Glaxo Wellcome.

He icompleted a PhD at the London College of Communication in 2017. His PhD project is about investigating ways in which the cognitive-linguistic enterprise can be applied to graphic design practice–particularly, ways in which conceptual metaphors and schematic structure can be instantiated in graphic artefacts.

Phil has contributed to The Phaidon Archive of Graphic Design and published papers on typography and metaphoricity in Book 2.0, Visible Language and the Journal of Research Practice. He has reviewed book proposals for Routledge and titles for the Journal of Visual Communication.

He has also presented papers at international conferences such as Beyond the Margins at Cambridge, Cognitive Futures in the Humanities at Bangor University, and Paradox in Grenada.

Recently, he served as an external examiner, an external panel member at validation events and course reviews, and has represented his course, school and faculty on various committees and events including the Academic Standards and Quality Committee and at AUB’s last QAA audit. 

Phil is interested in developing his own research as well as helping to develop research within the university more generally. He continues his practice through engaging with the university’s gallery, designing catalogues, publicity material and books, such as ‘Word Matter 3’ which was circulated at the Venice Biennale and ‘Lucienne Day: Living Design’ a catalogue for the exhibition of the same name celebrating the life and work of the textile designer Lucienne Day.

Professional memberships

  • Fellow of the Higher Education Academy
  • Fellow of the Royal Society of the Arts

Research Specialism

A cognitive humanities approach to graphic design. What are the meaning potential of graphic artefacts, and in what ways can such potentials be extended and enhanced using analysis and understanding from cognitive science?

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Research output