Malcolm Kennard Visiting Tutor - BA (Hons) Graphic Design
Malcolm has been designing, consulting and educating across all levels for over 30 years delivering graphic design programmes first at the RCA and...
Malcolm KennardVisiting Tutor - BA (Hons) Graphic Design
Malcolm has been designing, consulting and educating across all levels for over 30 years delivering graphic design programmes first at the RCA and the Glasgow School of Art, as Dean at the LCP, and then as Course Director at Kingston University for ten years, before joining AUB as Senior Lecturer.
As an independent designer he has worked with major design groups and agencies, including: Wolff Olins, Siegel and Gale, The Partners, Saatchi and Saatchi, B&B, CDP and Landor Associates and, through direct client consultancy, with BP, HMV and Associated British Foods.
For the last ten years he has been dividing my time between education and consultancy, delivering bespoke innovation workshops to a variety of design agencies and organisations. These have included D&AD, V&A, Landor Associates, the Brand Union and—in association with Aquent—Sainsburys, HSBC, Shelter and Bosch.
His approach has been to challenge habitual ways of working, exploring alternative thinking that leads to novel, unconventional solutions. One method has involved the repurposing and reimagining of familiar objects to prime problem solving and idea generation. He has also promoted the need for learners to be given ‘permission to fail’ allowing experimentation at an early stage through a playful, irreverent and expansive engagement with design. This has formed the basis for the professional workshops entitled ‘Taking Ideas for a Walk’ that encourage a way of thinking that goes beyond any pre-conceived ideas of Graphic Design being simply a problem solving discipline.
D&AD since 1980.