Staff on the course

Penelope Norman

Lecturer - Digital Fashion – Fashion


Penny began her career path in the fashion industry here at AUB, studying Art Foundation in 1999. She went on to study a BA Hons in Womenswear Design with Business Studies and Languages in Brighton and most recently completed her Post Graduate Studies in Education through Southampton University.

After completing a number of internships for independent high-end designers such as Owen Gaster, Penny joined the Profile Group as New Business Developer for the industry’s leading publication, Fashion Monitor. Currently she continues to maintain and develop the many influential business contacts established within the fashion industry during this time with a view to providing student placement and creating live projects for implementation into our curriculum.

Penny’s work and design identity has always celebrated shape and diversity, which has been key to the ranges she has designed over the last decade for Simply Be, 50 Plus, Designers at Debenhams as well as diffusion ranges for larger companies including TJ Maxx in the USA and Chigo in Germany.

As Senior Designer for high end plus size label Anna Scholz, Penny has spent time in Europe and Shanghai sourcing inspiration, materials, developing art works and fashion product and overseeing production processes.

Penny is fully trained in Modaris, Diamino, 3D Fit and Marker Manager. Her extensive experience and skills in Photoshop and 3D Fit have enabled her to use the Kaledo Print package alongside cutting edge virtual prototyping to further drive creativity in fashion and textiles for fashion. Her digital pattern cutting skills have been recently sourced by Turnbull and Asser to develop bespoke shirts on a freelance basis for their customer base, including clients such as the Duke of Edinburgh and the Princes Harry and William.

Pennys role at AUB includes developing the use of digital technology so that it interlinks seamlessly into the curriculum and becomes a design tool enhancing student creativity whilst also focusing students on the most relevant industry issues around new technologies and sustainability.

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