"My collection is based on the work of Dorothea Lange and the Farm Security Administration..." – Daniel Rynneby Daniel Rynne
The Great Depression
“My collection is based on the work of Dorothea Lange and the Farm Security Administration. A lot of it was inspired by the photos from that time; the colours, the vibes, the deconstructed and reconstructed look.
“It all revolves around the idea of oversized clothing being universal and fitting. There’s lots of wraparounds and buttons. There’s lots of details and rivets and hardware. Menswear for me is all about the details. The fabric is all hand-dyed and natural fabric. It all kind of reflects the era, whilst still being quite contemporary.
“I’ve loved AUB. I went from two years of designing accessories, to doing menswear in my final year. It was a massive jump, but a lot of that was down to the lecturers and everything they’ve done to encourage me. If it wasn’t for them, I wouldn’t be here today.
“I’m looking into doing a Masters, but I might go into Industry and work first. I think I’d like to get some experience first, ground myself, and then maybe do a Masters.”
"I chose to do a publication based on Christian Fashion Lifestyle magazines, to influence the younger generation as to what a Christian lifestyle can be like, through Fashion, Lifestyle, and Photography." – Charlotte Emersonby Charlotte Emerson
“For my final major project, I chose to do a publication based on Christian Fashion Lifestyle magazines, to influence the younger generation as to what a Christian lifestyle can be like, through Fashion, Lifestyle, and Photography.
“The magazine is called 12 People, and it’s more of a movement to bring knowledge to the younger generation.
“I’ve always been interested in communications. There’s a lot you can do with it. There’s film, art directing, publications, marketing. There’s so many different things you can go into! That caught my attention, as well as the layout and design side.
“I’ve absolutely loved AUB. The best thing is how everything is so close to each other. If I needed to go over to Graphics or Fine Art or Photography, it was right there! Everyone is so willing to help out!”
"I’m moving to Italy in July to work with Missoni for six months, starting a placement in the menswear department for design." – Sophie Whatlingby Sophie Whatling
“My collection is inspired by illustration and artwork. A lot of it is based on mental health, which I’ve done through repair stitches and patch working things together. A lot of my pattern comes from the inkblot test.
“I’m moving to Italy in July to work with Missoni for six months, starting a placement in the menswear department for design. I’m a bit scared, but they’ve provided me with an apartment, which is great!
“My interest in music probably influenced me to do menswear. I used to really like punk music, so I looked into Vivienne Westwood and it kind of sprung from there really.
“I’ve really enjoyed my time at AUB, it’s been stressful, but really good!”
Sophie was awarded runner up at the FAD Competition 2017, in collaboration with Missoni.
"It was born out of the frustration of constantly picking up Fashion magazines and, as a woman, being told one thing. To change." – Ruby Baldryby Ruby Baldry
“For my final major project, I created a Faith, Fashion and Lifestyle publication. The whole aim of it is to encourage and empower women. It was born out of the frustration of constantly picking up Fashion magazines and, as a woman, being told one thing. To change. Whether that is to lose weight, to wear this, look like this, be like this. The whole message in every magazine was to change who you are.
“I was frustrated and wanted to create something that broke that mould and encouraged and empowered women. I wanted to say, actually you’re great they way you are, let’s celebrate you and champion you and really cheer you on.
“Although it is a publication, I really wanted to create a community and a sisterhood, and to bring back a little bit of love. I wanted to break down the insecurity and competition and jealousy.
“All of the articles in the magazine have the same underlying current of empowering and encouraging women. It’s also from a Christian faith perspective, so looking a little deeper into that and talking about subjects with biblical standpoints and views.
“The theme of this issue is Yes I Can. I’ve spoken to ordinary women who have achieved really awesome things, by saying ‘yes I can do that’. There are nine women in total, and they’re all totally different.
“There’s a woman who has been in the Fashion industry for over 30 years, and then a lady who is in her twenties and runs a community café.
“There’s a whole range of women telling their stories, in the hope that someone might read that and feel encouraged by their power and their bravery.”
'I’ve always been interested in the concept of gender in fashion..." – Yu Lin Fuby Yu Lin Fu
My collection came from the fear of my own body. So, whenever I got ill, I would be really scared. I used the lace to interpret veins.
I’ve been working with shirts and tailoring for a few years now, so I wanted to work with that and sort of distort that.
I’ve always been interested in the concept of gender in fashion.
Lots of high street brands have unisex collections now, but it’s just menswear. I don’t feel like it’s unisex. There aren’t any skirts or dresses for men, it’s just jeans, t-shirts etc. So that’s why I decided on a unisex collection.
"When I found out I’d won the Publication Award, it took me about 30 seconds to realise what had happened..." Emily Reid
If Not Now
“There’s a very high standard of work this year, especially within AUB. I won the Drapers Fashion Publication Award, and the first runner up was Alice Day, also from AUB! We’ve had a lot of good representation.
My publication was part of a bigger project, focusing on slow fashion innovation. I was looking at trying to change the way we engage and experience fashion, as well as installing a bit of longevity, permanence and discovery. I want people to make the choice to invest in fashion that has a future.
I’m interested in how technology is impacting our experience of it. A lot of fashion experiences are mediated through screen, and there’s a huge disconnect there. Creative directors and designers are stepping down now, because they just can’t keep up with it. So much time and money goes into creating collections and content, so much of it is ephemeral because we just swipe through, scratch the surface, but don’t actually immerse ourselves in a particular idea.
With that in mind, I created a subscription for people who want to change the way they engage, and connect with something in a more personal way. My brand is called If Not Now. I created an events programme which would encourage people to meet in a physical space, and for emerging designers to showcase their work in a new way.
I also focused on ethical designers. Throw away culture and fast fashion is very very ‘now’. Things don’t have a chance to make an impact because everything moves so quickly.
I designed a website, which is the house to hold all the elements of the project. It would be a place where subscribers can access a personal feed of information. There’s so much content now, it’s often hard to find what you’re looking for.
The final product was a triptych of publications. I wanted to create something that had permanence in print. There are interviews with people in industry from everyone from Caryn Franklin, who has been in the industry for a while now, to newer brands who are doing different things. Everything in it collaborative and trying to showcase the next generation, as well as introducing people to a slower lifestyle. It’s supposed to be very explorative.
When I found out I’d won the Publication Award, it took me about 30 seconds to realise what had happened. It’s a huge honour, I hope something does come from it. I have an interest in publications and I’d love to explore that further. Because the course is so broad, it allows you to try lots of different things. I think I could go into a lot of different areas. It’s a good way to finish!”
"Each outfit tells a story, such as Cinderella and Little Red Riding Hood." Robyn Gardiner
“Mine is a plus size collection, I graded them up to size 16/18. It’s based on Roald Dahl’s Revolting Rhymes. Women grow up thinking they need to be a princess. I wrote a little children’s book, and the character found out that she can be a princess regardless of her size.
I love doing freehand machine embroidery. I did my sketches onto paper, and then embroidered them onto the clothes. Each outfit tells a story, such as Cinderella and Little Red Riding Hood. There’s some bigger pieces, a massive coat I did has all the story on.
I’ve really enjoyed my time, but it’s really hard work. I’m one of the first people to really go for plus size for my final collection, so we had to buy a new mannequin. She’s even got a name! I had to get my own patterns and graded everything up myself.
Everything I’m planning on doing next is plus size. I’ve got an internship with One One Three and have an interview today and tomorrow.”
"I’ve re-branded HMV, aligning it to today’s 21st century consumer and the future of retail as I see it." Amanda Green
“I’ve re-branded HMV for my final project, aligning it to today’s 21st century consumer and the future of retail as I see it. Everything is sold online today and I wanted to differentiate the online experience from the physical one, to keep people coming in to stores.
I created a new logo and a colour scheme. I was inspired by the independent music shop, Rough Trade – you go in there and you want to look at everything. I also recently collaborated with Blitz, a vintage shop just down the road from here. I did a lot of visual merchandising work with them.
Hopefully my branding encourages consumers to be quite tactile – to come in and experience the brand. You come into the store, use the products and listen to music. I’ve included private listening booths, so customers can listen to music without all the background noise.
My time at AUB has been really good. As a specialist arts university, I’ve been surrounded by creativity. I’ve been able to collaborate with students on other courses and build up connections.
I would love to work in visual merchandising. I’d like to do placements in lots of different areas to build up varied experience.”
"My original idea was to create couture gown that would also be affordable." Tereza Kocichova
“My final collection is all about smocking and the handcraft that goes into it. I used Sophie Hallette lace. It happened naturally through progression and testing different fabrics.
I was originally looking for something very old fashioned that I could bring back to life. My original idea was to create couture gown that would also be affordable. I chose very low-key fabrics to use to keep it on a low budget. However, gradually it developed into lace, which isn’t quite as affordable.
I had to learn a lot at the beginning. I came from a very different background but, through my own fight and drive, I got somewhere. I got to Graduate Fashion week, which is amazing! I’d love to get a design job and carry on my creative path.”
"My final collection was all based around print, every single piece was digitally printed." Rebecca Jenkins
“My final collection was all based around print, every single piece was digitally printed. It was based around drape and layering. The collection is called Mistaken Deception, so it was the idea of real drape and then printed drape that was flat. It may look 3D and textured but, when you touch them, they’re all very soft and flowy.
I’ve loved my time at AUB. Third year is mixed emotions, you love it and hate it all at the same time. You’re so passionate about what you’re doing, but also super stressed out. Coming to the end of it and seeing it all come together makes it all worth it.
I’ve worked with Photography and Make-up students on my look book, as well as stylists on our course. It makes it so much easier, to do that all on your own is a big job anyway, but it looks much more professional when you collaborate with other courses. Everyone is willing to help each other out.
I went to China for the Hempel Awards, which was amazing, and since then I’ve been working away. getting this done. No plan as of yet, so I’ll see what happens next!”
"I’m all about colourful and fun fashion and I like my work to stand out for that." Eleanor Dandoby Eleanor Dando
“My final collection is based on extinct animals and is full of colour. It’s really bold and bright. I’m all about colourful and fun fashion and I like my work to stand out for that.
Bold print is a major part of my work. I styled this with the dinosaur feet to add some humour to the project. I’m not really a very serious person and I like that to show.
My final project heavily incorporates print and textiles, using screen print and digital print and digital embroidery techniques.
I’ve loved my three years at AUB. The last year has definitely been my favourite – although it has also been the most stressful!”
"My collection was initially based on a trip to Disneyland Paris and is inspired by Tomorrowland." Aimee Willsher
“My collection was initially based on a trip to Disneyland Paris. They have an attraction called Tomorrowland there, which is set in the 1950s and embodies the Space Age. It’s based on a 1950s’ idea of the future.
I started looking more into the Space Age and the dresses in my collection are very much based on the futuristic dresses of the 1960s and also 1950s architecture.
I incorporated a style of architecture that was popular in America in the 1950s, called Googie, which was again rooted in the Space Age. My work is a blend of these two influences.
Ahead of Graduate Fashion Week, we put on our work at Pavilion Dance South West and it was really exciting as it was the first time we’d seen our collections as a whole, all together and finished.
Seeing it here in London was amazing, it’s seeing the reaction of someone who has never seen your work as well as seeing the clothes physically moving along a catwalk.
I have enjoyed my time at AUB – it’s been challenging, third year especially has been a lot of work, but it’s definitely all been worth it.”