BA (Hons) coursesFashion

Course Philosophy

The BA(Hons) Fashion course recognises the uniqueness of the individual and celebrates the sublime art of making and creative risk taking.

Through the journey of the course individuals will experience challenges and new possibilities whilst seeking unpredictable solutions to concept origination and product development. A guiding principle is to initially develop key skillsets which will underpin and inform a students personal design philosophy and a chosen area of specialism. Following this, individuals will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being confident and creatively diverse.

The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges and should exceed the educational expectations of AUB’s students and crystallise their industry relevance when progressing to alumni. The new BA(Hons) Fashion course, with four optional Award Titles, will encourage creative diversity through the energetic delivery of a challenging curriculum that has global and sustainable currency. Graduates will have the ability to assess, question, dream, conceptualise translate and deliver for a breadth of challenges and opportunities offered by the global creative industries.

These key points define the philosophy of BA (Hons) Fashion:

  • Future Fashion

Promoting directional fashion looking at the development of a broad range of fashion products and key markets. Individuals will be encouraged to challenge and ‘risk take’ and devise new concepts through both independent and collaborative practice.

  •  Individual Design Identity

The Design Identity unit in Level 5 nurtures individuals to establish a unique ‘design philosophy’. Students will be encouraged to question existing practices and look for new solutions, exploring diversity and emotional considerate design as practice.

  • The Sublime Art of Making

Throughout the Course, individuals will be taught making and manufacturing skills for a range of final outcomes. Emphasis will be on aesthetics in choices of materials, the design of palettes for colour and fabric plus the engineering of garments through high quality fit and construction.

  • Philanthropy & Sustainability

A broad area of the global fashion Industry is now looking to employ individuals who make conscientious choices and want to make a difference. Students will be encouraged to apply and practice integrity in design decisions and link with appropriate companies.

  • Collaborations with International & National Companies and Strategic Partners

  • Individuals will prepare to work in global markets through ‘live’ projects and collaborations, placements and internships. The optional placement year will give students a solid grounding in recent industry practice as well as expanding and enhancing network opportunities.
  • Innovation & Entrepreneurialism

Fashion at AUB encourages exploration of Creative Business practices appropriate for today’s markets including entrepreneurialism, ‘e-tail’, M-COMMERCE, pop-up retail and virtual shopping.