Events don’t just happen.
Festivals, theatre productions, exhibitions, pop events and multi-media events need creative, energetic and well-organised people to make them a reality. In this course, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.
Creative events are the product of teamwork involving people from a wide range of backgrounds and interests working together. A unique aspect of this course is that you will work with fellow students each year to devise and deliver a live creative event. You’ll discover and develop your own specialist interests and have the satisfaction of seeing the events you organise go ‘live’ in front of an audience. Our work placement unit in the second year allows you to put these skills into practice in an industry setting. You will be surrounded by a wealth of creative talent and will have the opportunity to work with creative practitioners and external clients in the events world.
You will also learn how the cultural industries operate, and will develop skills in digital technology and business planning. Our graduates have gone on to use their skills in organisation, management, and marketing in festival production companies and in many of the top digital businesses, such as Spotify. They also work in multiplatform marketing and events companies, fashion businesses, world-class museums, and leading charities. Through theory, technique and practice, we’ll help you to develop as a successful creative events manager, with plenty to offer the arts and creative industries. You’ll also develop an entrepreneurial mindset and how to attract and speak to a fashion market.
Our staff are inspiring teachers, researchers, industry practitioners and technicians who are all here to support you with your studies and help you to achieve outstanding outcomes.
We believe that high quality creative practice and innovative creative management go hand in hand. The management and production of events requires an inventive approach, strong organisational and business skills as well as a well-embedded knowledge of creative values and processes. We therefore prepare our students for career opportunities in an expanding employment market. In response to continually evolving industry needs, students are equipped with a set of core competencies which are consolidated and developed through rigorous testing in research, analysis, criticism and practical realisation.
On this course you gain experience and knowledge from your peers by working on projects that develop your creative and technical skills, whilst establishing the team working and collaborative practices, essential in this industry. AUB’s range of specialist art and design courses help provide the seedbed for the creative approach to event planning that is increasingly in demand within the sector.
Level 4 (First Year)
As a student on this programme, you’ll be introduced to the ideas, theories and policies that underpin creative practice, as well as the historical and social contexts which have shaped them.
In your first year, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.
You’ll be introduced to the arts industries and the way they operate with guest lectures from specialist speakers. You’ll examine the legal and policy frameworks that influence the types of cultural products we enjoy and enhance your knowledge of leading edge artistic practices.
Live Events are usually team productions working to a tutor devised event brief. You will form small production teams and with tutor supervision will plan your first live events which will take place in the second half of the year.
These provide a practical focus for the application of knowledge and skills acquired from all strands of the course, but particularly build on the management tools and legal framework introduced earlier in the year.
Taught classes and workshops are reinforced by visits to practitioners and exposure to performances and exhibitions.
You’ll also have the opportunity to undertake industry placements – you can read more about this here.
Level 5 (Second Year)
In your second year, you’ll progress to more specialist study in the main themes of the course over the first two terms, building on concepts and skills learnt in Level 4.
Live events focus on working with partners to external client briefs. You’ll study audience interests and needs and how to develop exciting creative programmes that respond to and develop audience interests. You’ll develop a detailed knowledge of business motives and tools and learn how to pitch for business investment for a new creative enterprise.
You’ll study philosophies and social trends that have changed and shaped cultural output and learn how to plan an extended piece of academic writing.
In the summer term, you’ll undertake a six-week work placement in a creative business of your choice which allows you to apply, test and develop what you have learned so far in a professional creative environment.
Level 6 (Third Year)
At Level 6 we expect you to take responsibility for your own learning, and challenge you to think conceptually and strategically about your chosen profession.
The ‘Strategy and Management’ unit requires you to act as a consultant and examine strategic management and development issues through the prism of live case study. You’ll learn how to turn business principles into practice by writing a business plan for an AUB creative practitioner or a new creative organisation of your choosing.
Two extended pieces of work demand sustained commitment: independent research leading to your Dissertation and the conceiving, planning and production of a major arts project to a brief of your devising.
As part of your course you may also get the opportunity to take part in course trips, previous trips have included:
*These trips are optional and some may incur additional costs