Events don’t just happen.

Festivals, theatre productions, exhibitions, pop events and multi-media events need creative, energetic and well-organised people to make them a reality. In this course, you’ll develop the skills and knowledge to conceive, plan and manage successful creative events.

Creative events are the product of teamwork involving people from a wide range of backgrounds and interests working together. A unique aspect of this course is that you will work with fellow students each year to devise and deliver a live creative event. You’ll discover and develop your own specialist interests and have the satisfaction of seeing the events you organise go ‘live’ in front of an audience. Our work placement unit in the second year allows you to put these skills into practice in an industry setting. You will be surrounded by a wealth of creative talent and will have the opportunity to work with creative practitioners and external clients in the events world.

You will also learn how the cultural industries operate, and will develop skills in digital technology and business planning. Our graduates have gone on to use their skills in organisation, management, and marketing in festival production companies and in many of the top digital businesses, such as Spotify. They also work in multiplatform marketing and events companies, fashion businesses, world-class museums, and leading charities. Through theory, technique and practice, we’ll help you to develop as a successful creative events manager, with plenty to offer the arts and creative industries. You’ll also develop an entrepreneurial mindset and how to attract and speak to a fashion market.

Our staff are inspiring teachers, researchers, industry practitioners and technicians who are all here to support you with your studies and help you to achieve outstanding outcomes.

We believe that high quality creative practice and innovative creative management go hand in hand. The management and production of events requires an inventive approach, strong organisational and business skills as well as a well-embedded knowledge of creative values and processes. We therefore prepare our students for career opportunities in an expanding employment market. In response to continually evolving industry needs, students are equipped with a set of core competencies which are consolidated and developed through rigorous testing in research, analysis, criticism and practical realisation.

On this course you gain experience and knowledge from your peers by working on projects that develop your creative and technical skills, whilst establishing the team working and collaborative practices, essential in this industry. AUB’s range of specialist art and design courses help provide the seedbed for the creative approach to event planning that is increasingly in demand within the sector.