Creative Events Management

Phil Beards

Course Leader – Creative Events Management

MA Electronic Graphics, BA(Hons) Graphic Design


As Course Leader and Principal Lecturer, Phil has over 30 years experience teaching in Higher and Further Education. After completing a BA(Hons) in Graphic Design, he has worked as a graphic designer, video producer and editor and ran a professional sound recording studio for several years. Early in his career he developed an interest in developing technologies leading to a Masters Degree in Electronic Graphics and design work in multimedia, web design and CD-Rom authoring. In 2000 Phil joined the Arts University leading courses in Interactive Media and Digital Media Production and in 2015, he took over the Creative Event Management course leadership.

In 2009 he was awarded a Teaching and Learning award to disseminate good practice using web logs as a multimedia resource for students. He continues to be research active and in March 2009 he curated the successful exhibition ‘From Here To There’; a celebration of photographic alumni from the Arts University including Wolfgang Tilmans, Nick Knight, Philip Townsend, Francois Gillet and Lester Lee.

Also in 2009 Phil was invited to become an Adobe Education Leader and has presented papers on Blended Learning and the use of iPads in education nationally and internationally.
Phil worked as Production Manager and content producer for an innovative Video Projection Mapping project at Winchester Cathedral for a performance of Britten’s War Requiem, a series of Interactive 360 degree spherical images for Russell Cotes Museum, Bournemouth and a Pepper’s Ghost Video Installation and aerial video promotional film for Nothe Fort, Weymouth.

More recently Phil worked with the Bournemouth University Music Choir & Orchestra to produce a series of Digital Projections and Lighting Effects to augment a performance of JS Bach’s St. Matthew Passion. He is currently working on an interatcive audio installation using parabolic reflectors.
Phil is very passionate about sustainability and has recently become an associate member of ‘A Greener Festival’.

Professional practice

Graphic Design, Typographic Design, Video Production and editing, Sound recording, Image Manipulation, Digital Publishing, Printmaking, Interface Design, Interaction Design, Event Technology, Creative Marketing, Live Events.

External Examiner – MA 3D Computer Animation 2012 onwards –

Swansea Metropolitan University

Adobe Education Leader 2009 – 2013

Professional memberships

  • Education Associate Member A Greener Festival (2017)
  • Fellow of the Higher Education Academy (2005)


  • Teaching & Learning Development Award (2009)

Research Specialism

Much of my research has been concerned with pedagogy but I am particularly interested in more recent developments in advertising such as the creative use of social networking allowing companies to gather data on their client group and market their products directly through a range of tools. The monetisation of the internet (in particular youtube), trend forecasting, hybridity and data visualisation are areas that have become integral to my teaching and practice.

Applying contemporary communication to Teaching and Learning methods led to a Development Award for ‘Using web logs as a multimedia resource base for students and courses’ and I have also delivered research papers on ‘Gamification’, ‘Using Web Logs As An Integrated Approach To Blended Learning’ and other e-Learning strategies. I also worked with AUB’s development team working on a new digital learning network.

In 2011 my interest in iPads led to a successful bid to introduce them as part of DMP students creative design and learning toolkit. It was the first of its kind in the country and from it the course implemented a new Digital Publishing unit which allowed students to design and publish their own content using InDesign, attracting attention from Harper Collins and Adobe. This led me to present papers to Apple, the Blended Learning Conference at Hertfordshire and at Adobe’s San Jose headquarters. Working on new digital publishing solutions also reawakened my interest in letterpress printing and I have been laser cutting digital type layouts for hybrid print solutions.

I have continued to work on live projects including a rebranding exercise for Nothe Fort Weymouth, that also includes a Pepper’s Ghost illusion and an aerial video of the Fort and a 360’ virtual web tour for the Russell Cotes Museum Bournemouth. This latter project was to deliver a web-accessible mapped set of interactive, multi-layered, spherical images of spaces within the museum and house. Overall the project has improved accessibility to the historic house and its collections, highlighting the quality and diversity of the museum.

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