Co-founder of Jimmy’s Iced Coffee

“During a year travelling around Australia I discovered ready-to-drink iced coffee and I decided to bring it back to the UK.

“We sold the first carton in Selfridges and it has since become a supermarket staple.

“Thinking back to my days at AUB I distinctly remember the feeling I got when I saw that there was an arts and event production degree here.

“I thought this sounds amazing and I worked really, really hard to make sure that I got on the course.

“What I was really interested in was global roadshows for big brands and that’s where I thought I would sit and be forever, and it kind of happened.

“I have a tonne of passion for what we’re doing and that’s what you need to get out of bed in the morning – it has to be real because people can sniff out a fake.”

Read our full interview with Jim